The high performance aftermarket industry has really never seen anything like the launch of Bootlegger cams before. The crew at Lunati has really taken this thing in a neat direction using concepts and media streams that camshaft manufacturers have never done before. Years ago, it would have been enough to plug some ads into magazines and then just sit back waiting for the phones to ring. In today’s world that’s not going to cut it and the Lunati crew has attacked this in ways that people have not considered before at virtually every turn. From the packaging of the cams in the cool, faux wooden box to the use of a great serial video series to break the name and the attitude of the line to the public, this has been forward thinking stuff the whole way.

The latest wrinkle in the Bootlegger story is a phone app that allows you to make wanted posters! This is fun, it is free, and like was said to us when someone sent the link along, we’re not at fault when you start making wanted posters of your kids, your dog, your wife (that may be dicey, proceed with caution) and whoever else you can think of. We have provided the links below for both Apple and Android users so you can snag the app and have some fun. All I know is that I am glad that smart phones were no equipped with decent cameras when I was in college because I would probably be on one of these posters actually committing some sort of low level idiotic crime. “No sir, not me….I was not just the guy doing this burnout in and otherwise empty lot with smoke still rolling off my tires. He went thataway!”

Click the links below, grab the app and begin to plaster the walls of your favorite social media sites with the wanted posters of people who have no idea they are coming, people who actually should be on them, or awesome comedic photos that “fit the profile”.

Kudos once again to the Bootlegger cams team for thinking out of the box and actually creating a campaign that strikes right at the heart of today’s interactive generation of hot rodders and wrench benders.

CLICK HERE TO VISIT THE BOOTLEGGER CAMS WEBSITE