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Awesome Muscle Car Video: Factory Promotional Video for the 1970 AMC Rebel Machine


Awesome Muscle Car Video: Factory Promotional Video for the 1970 AMC Rebel Machine

After showing your the wild LS powered AMC Eagle in our Craigslist find, we had to get you some pure AMC redemption with this video. For us, the coolest AMC video we have ever seen arrives in the form of this cool old film that AMC sent to their dealerships to help sales people move the Rebel Machine into the hands of horsepower crazed young men in 1970 America. While the boys in Kenosha were late to the muscle car party, the examples they turned out held their own with all the rest. From the Rambler SCrambler to the AMC, and of course The Machine, none of the other “big three” fans got an easy win light against the aforementioned cars.

The film is essentially a slide show with a narrator and at the time it was released it was probably as dry as it comes but now it’s retro cool and it gives neat insight into how car companies at the time marketed toward people who wanted performance cars. It wouldn’t be long after this film was made that the horsepower war that defined Detroit in the 1960s and early 1970s would end and high performance cars would enter a dark period while engineers tried to figure out how to make cars cleaner, not exactly faster. The whole attitude and scene of this film is great and it stands a s reminder of how deep high performance was rooted in the car culture of the era.

Dig it!


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4 thoughts on “Awesome Muscle Car Video: Factory Promotional Video for the 1970 AMC Rebel Machine

  1. Dan Sallia

    Maybe that is why Rambler/AMC went out of business. You do know what AMC stands for don’t you? Almost A Car.
    One of many saying people attached to cars and brand back then. The best was the Chevy poem. I saw it for the first time in a wrecking yard which I thought was appropriate,

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