We took a little heat yesterday for admitting that we thought Chrysler’s “Man’s Last Stand” television commercial for the Charger was kind of neat. We’ve found a classic ad that follows the same formula, using a solemn narrator speaking with an otherwise silent background. This commercial for the ’67 Pontiac GTO makes the Chrysler ad look like very weak sauce.
Things we dig? The fact that the narrator refers to the GTO as “The Great One” about half a million times, the opening line that says in as many words, “if you don’t know what this car is, we don’t want you anyway,” and the eerie clicking of the narrator’s heels on the floor as he circles the car.
This is the type of TV commercial that stops conversations mid stream and forces everyone to watch what’s on the tube. Good stuff!