SEMA 2014: The Roadster Shop Rampage 1970 Camaro Is As Polarizing As It Is Aggressive – There’s No In Between With This One

SEMA 2014: The Roadster Shop Rampage 1970 Camaro Is As Polarizing As It Is Aggressive – There’s No In Between With This One

Race car? Street Car? Both? Those are the tip of the question iceberg when we were looking at what could be one of the most aggressive 1970 Camaros ever built as it sat in the Go Pro booth at the 2014 SEMA show. As mentioned in the title, this is a polarizing car for sure. There are some who really love this highly stylized look which takes all of the aggression of a race car and cranks it up about 10 levels but somehow manages to have the fit and finish of a coach built car. There are others who despise it. Our job isn’t to tell you which side of that debate we’re on but rather to present you the evidence so that you can draw you own conclusion after checking out the photos. We shot these on Monday while the spacious GoPro booth was being finished up by the crew and they may or may not have reminded us that we shouldn’t have been in there taking photos. Sorry guys, we couldn’t help ourselves.

With massively flared fenders front and back, huge steamroller rubber on the corners, a roof scoop to get air into the cockpit, heat extractors on the hood, and vents on the front fenders to allow high pressure air to escape and keep the car stable and happy at speed, this thing is as crazy looking a Camaro as you’ll ever lay eyes on. The interior is something we’d call minimalist luxury. Yes, it has lots of race car bits on it but when you see that the seats are nicely upholstered, you see the stitched panels added for what looks to be head insulation purposes, you see the amazing CNC machines brackets and pieces that adorn the space, and you look at the NASCAR style containment net, tiny RacePak dash, and all of the other stuff you’re either looking at the comfiest racer ever or a hardcore street machine. You pick. We’re having issues trying to decide.

So here’s the part where we really fail you. As of the moment we’re writing this (and it is pretty close to the time it will be published) we cannot find any specifics on stuff like the engine size, family, or horsepower rating. We have no idea how much the fenders are flared, what the suspension is, how much tire is under the car or anything other than the fact that it appears so battle ready. Once we get that info we will pass it along but for right now? Yeah, the only thing you have to form an opinion on is this car’s aesthetics.


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18 thoughts on “SEMA 2014: The Roadster Shop Rampage 1970 Camaro Is As Polarizing As It Is Aggressive – There’s No In Between With This One

  1. JeffX264

    I like the concept of a streetcar that looks like a hardcore racecar, AS LONG AS it runs like it looks or better. Also, I think they went a little over the top on some small details with this car that give it some ricer qualities. I think if I owned it, I would make some small changes, but, that’s what hot rodding is all about, right? Somebody likes it. Go for it.

  2. Ryan

    The only problem I can find with it is that I lack the Jedi skills to convince them it is my car. Seriously cool ride.

  3. Michael Black

    front end sits too high. air dam looks too chunky. too many ‘add-ons’. something about those front fender flares isn’t ‘right’….After i rattle canned it flat black…id drive it.

  4. BeaverMartin

    Like most there are a few things I would change. What I really want to know is how well it would fare against the F-Bomb Camaro.

    1. Nick D.

      Not sure what it’s packing under the hood, but I’m sure it’d demolish F-Bomb on a road course. That’s a pretty apples-to-oranges comparison, honestly.

  5. Turbo Regal

    The problem with these over the top custom cars is the short amount of time it takes to look tacky and dated.

    You will be able to pick this thing up at auction in a few years from now for a fraction of what it cost to build it.

    1. Dan

      Considering a great deal of the aesthetic choices were inspired by older race cars, I highly doubt that. There’s nothing trendy about this car. All of the styling is driven by function. I think you’ll find it will age really well. That said, I hope you’re right because I’d love to buy this car. The amount of fabrication and design put into the suspension alone is enough to make the average weekend mechanic’s head spin.

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