Massive Flop Or Misunderstood Massive Flop? Check Out The Story Of The Edsel Here!

[admin]

The Edsel brand stands in history as one of the most spectacular and legendary failures in the automotive age. It’s not difficult to see why: it was overhyped, it was another chrome-laden land yacht from Detroit when the public’s buying habits were clearly indicating that wasn’t what they wanted, it was too much like a Ford […]

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[studemax]

First it was a marketing failure.
That was compounded by a styling faux-pas.