This Classic Edsel Ad Touts Styling And Performance…No One Was Buying

[admin]

The Edsel stands as the greatest cautionary tale in modern automotive history. It was an albatross that Ford had hanging around its neck for years. The brand which was promised to be new and innovative and different was all three of those things but sometimes too much different is not a good thing. Ironically the […]

The post This Classic Edsel Ad Touts Styling And Performance…No One Was Buying appeared first on BangShift.com.



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[studemax]

As I remember from my "Auto Information" classes in high school, the failure of Edsel was not the engineering or styling - it was the price point. Ford thought they had a gap between their Ford lineup and the Mercury lineup, and sought to fill that gap with the Edsel. The problem? Between the time the gap was identified, and the entire company spun up to speed - that gap no longer existed. Wages were increasing, and people who had enough money simply stepped up from Ford to Mercury.
Consequently, the Edsel becoming synonymous with failure was the marketing failure....