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Question Of The Day: Has A Racerís Switch Of Brand Ever Broken Your Heart?

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  • Question Of The Day: Has A Racerís Switch Of Brand Ever Broken Your Heart?

    In today’s racing world, brands are mostly defined by headlight stickers and whichever patch is ironed on to the fire suit of the meat in the seat driving. There’s not real love or loyalty between the racers and the companies underwriting them, there’s also little identity tied between the racers and those companies. Such was [...]

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    Loyalty goes with the sponsor dollar. Rusty Wallace one week states how great their Penske Miller Pontiac is such a great car and the next week was how great their Penske Miller Ford was such a great car..... Huh?? In all reality the sponsor dollar speaks loudest, Petty went from Plymouth to Ford in 1969.........
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