Tweet
from the guy who runs the hokey message board
Doesn't work... Want proof? Look at the web sites for HRM, R&C, Street Rodder, etc... They suck. Bad. That's for a few reasons:
1. These guys don't understand the online medium. David F. is a great example... He's the best editor that HRM has had in a long time. Hell, he's the best in the industry right now - bar none. He's fantastic and incredibly creative from a story point of view. I flat out love the guy and don't even know him. He failed online.
Print guys expect to take their ideas online, add video, sell some ads, and be rolling in the money that their bosses enjoyed at Primedia. It doesn't work that way. One has very little to do with the other and it's impossible to jump in with no technical experience and expect to be successful.
I would fail miserably at a print business.
2. You can't split content and expect continuity... NY Times tried it, Wall Street Journal tried it, etc... Hell, I built a tech company with the sole purpose of doing that. It didn't work. People expect fluid transition and it's hard to do from print to online.
Print is not dead. I personally think this movement is going to clear out the shit. The publications that existed not for the reader, but for the advertiser are gone. They won't survive. The publications that put out quality content that is not driven by ad revenue will replace them.
Rodder's Journal, Road & Track, Hop Up, etc... will flourish once the economy picks up.
And personally, I think Rod & Custom has been really good as of late. I would hate to see them gone. I think R&C and HRM will always be around in one form or another
Doesn't work... Want proof? Look at the web sites for HRM, R&C, Street Rodder, etc... They suck. Bad. That's for a few reasons:
1. These guys don't understand the online medium. David F. is a great example... He's the best editor that HRM has had in a long time. Hell, he's the best in the industry right now - bar none. He's fantastic and incredibly creative from a story point of view. I flat out love the guy and don't even know him. He failed online.
Print guys expect to take their ideas online, add video, sell some ads, and be rolling in the money that their bosses enjoyed at Primedia. It doesn't work that way. One has very little to do with the other and it's impossible to jump in with no technical experience and expect to be successful.
I would fail miserably at a print business.
2. You can't split content and expect continuity... NY Times tried it, Wall Street Journal tried it, etc... Hell, I built a tech company with the sole purpose of doing that. It didn't work. People expect fluid transition and it's hard to do from print to online.
Print is not dead. I personally think this movement is going to clear out the shit. The publications that existed not for the reader, but for the advertiser are gone. They won't survive. The publications that put out quality content that is not driven by ad revenue will replace them.
Rodder's Journal, Road & Track, Hop Up, etc... will flourish once the economy picks up.
And personally, I think Rod & Custom has been really good as of late. I would hate to see them gone. I think R&C and HRM will always be around in one form or another
Comment