The last Studebaker truck design

[studemax]

Too bad it never made it into production....

http://www.tfltruck.com/2017/12/truck-rewind-the-1963-studebaker-westinghouse-pickup-truck-concept-their-final-design/

[JRoberts]

Studebaker truck history is an interesting thing to follow. Thanks for posting this prototype that in a sense would have been ahead of its time. I say in a sense because much of it it under its unique skin was 50 years old. I say this lovingly as I have a '61 Champ pickup. Mine is not completely stock as I have an R1 289 V8 engine (base Avanti engine, not supercharger) that motivates the old truck down the road nicely.

[Loren]

Here, I'll do it...



:Photo link/credit above, where the writer doesn't think Studebaker focused on trucks much. Those kids...(sigh). Doesn't quite look like Loewy material, huh. They must have thought they should be competing w/ all the forward-controls on the market at the time.,,they'd have been the only one with a V8 I believe. Kick ass on all the Jeep flatheads, Corvairs and Econolines at the stoplights!

[Barry Donovan]

reading history, they began with wagons for farmers.

1963 is only 110 years form their origin.

A lot could not wake up to evolve.
sears ran a two cyl boxer out hauling most everything..
just bizarre.
I think long running institutions gather the illusionary instead of the worker...and it takes wounds for carrying that.

[Dan Barlow]

Man that is an ugly truck . And while the most important thing is can it do the job , Sometimes its more costly to design something ugly then cute .

[67 Malibu]

Sometimes its more costly to design something ugly then cute .

Especially if it doesn't sell!

[studemax]

Especially if it doesn't sell!

It never got the chance to sell. Would have been a great fleet vehicle for repair or service industries, or for deliveries. Still better looking than a damn Aztek or even the new Camaro.

[BangShift McT]

I can see it working as a fleet vehicle, something to compete with the likes of the flat-faced vans and the DJ Jeeps. But after looking at Champs and Transtars, it's very difficult to see that selling anywhere else.

[Deaf Bob]

Looks like a roll bar up front.. Put another in back and link them on the roof.. Be safe!
I'd rock it!

[Monster]

Still better looking than the new Camaro.

HA, HA, HA !

[Dan Barlow]

I can go along with you on the aztec thing .

[Loren]

Looks like a roll bar up front.

I'm kinda liking that feature. It could be the terror of the warehouse, appliance etc. boxes hanging over the edges of shelves be damned!