The Project X thread got me to thinking, again, about the state of "Pro Touring." When I was somebody, I was the somebody that Pro Touring guys loved to hate because they had the opinion that I hated the trend.
At the risk of annoying one and all, here's list of my basic beliefs on the subject.
- First, I have absolutely no problem at all with the goals of having a do-it-all musclecar that can drive anywhere and that can also stop, handle corners, and be comfortable and reliable. I prefer a bit more edge myself, but I could never hate a car that truly does it all well.
- Next, I think Pro Touring is the trend without a definition. For example, "Pro Street" was defined by backhalf cars. That one mod made it Pro Street, whereas Pro Touring has no one defining term. Even Pro Touring fans fight over the definition. There are many types of cars that could be called Pro Touring, as follows: 1) In my experience, the guys who REALLY have performance track cars don't use the term Pro Touring (ie, Big Red is a Pro Touring icon, but IMO it is not a Pro Touring car). 2) There's a core of musclecar guys with true all-around performance cars that are probably what I think of most as Pro Touring. There's nothing wrong with the cars, though I often find the owners to be overly sensitive if they are the type that really waves the Pro Touring flag. 3) What I believe is the largest group is the guy with a car that we would call a street machine in the '70s; they are musclecars with maybe 17s or 18s and big brakes, but the owner does not identify himself as a Pro Touring guy, rather, he's just a guy with a musclecar built to modern trends. 5) Then there's what we used to call Faux Touring, which is just any old car with big-inch wheels and not even a set of brakes; they don't perform, they just sort of look the part. 6) Finally, there are the cartoonish rides with 20-inch wheels that don't perform at all. They are the cars that have expanded the notion to extreme limits, just like when Pro Street got totally out of control. These show-based cars are often called Pro Touring by their owners, but they are the most hated cars by Pro Touring fans who really drive their cars and who feel that Pro Touring is function based.
- IMO, big-inch wheels are pretty ugly.
- I also know that many, many people used to try and tell me that "Pro Touring is the hottest trend." OK, but I also know that any magazine that says "Pro Touring" on the cover does NOT sell on the newsstand. Similarly, cover themes about brakes, big-inch wheels, handling suspension, or EFI do not sell on the newsstand. So how hot is hot?
- Jeff Smith is a huge fan and promoter of Pro Touring, and basically coined the term when he edited Chevy High Performance. He also pushed the idea HARD when he was the editor of Car Craft (he invented Real Street Eliminator) and then at Hot Rod (he ran all those handling-Chevelle stories) and then at Car Craft a second time. In all, that was about 25 years of big-ink promotion on a trend that was not occurring naturally in the marketplace. It took about 15 years for it to gain traction.
- Speaking of Real Street Eliminator, that is another conundrum. I still hear people say it was one of their favorite magazine events ever...yet the issues with RSE on the cover tanked badly on the newsstand.
- As the editor of Hot Rod, I used to get input daily that begged us to stop showing cars with big-inch wheels. On one hand, there is always a crowd of naysayers on any current trend. And SOMEONE is buying all those wheels.
- When revamping several magazines at the publishing company, we did a reader survey for each of them to asked readers what types of things they wanted most. In every single case, and I'm talking about perhaps 6 surveys for six different magazines, Pro Touring ranked third or fourth behind Street/Strip cars and Restored Musclecars as far as reader interest. When asked a different way, Pro Touring always scored least liked as a trend.
- I know of two magazines that saw increased newsstand performance when we stopped doing Pro Touring cars on the cover.
So there you have it. I don't hate all-around cars at all. I do have no use, personally, for show cars and I rarely appreciate bigger than 17-inch wheels on anything. . My favoring of street/strip performance cars in the magazines was mostly based on hard sales data and reader input. Most of all, I think the term Pro Touring itself suffers an identity crisis that damages it as a strongly defined trend.
There's always trouble when trying to define cars into specific niches, but this one seems to be a bigger bag of worms than most, and one with the squirmiest set of opinions. What's YOUR take?
At the risk of annoying one and all, here's list of my basic beliefs on the subject.
- First, I have absolutely no problem at all with the goals of having a do-it-all musclecar that can drive anywhere and that can also stop, handle corners, and be comfortable and reliable. I prefer a bit more edge myself, but I could never hate a car that truly does it all well.
- Next, I think Pro Touring is the trend without a definition. For example, "Pro Street" was defined by backhalf cars. That one mod made it Pro Street, whereas Pro Touring has no one defining term. Even Pro Touring fans fight over the definition. There are many types of cars that could be called Pro Touring, as follows: 1) In my experience, the guys who REALLY have performance track cars don't use the term Pro Touring (ie, Big Red is a Pro Touring icon, but IMO it is not a Pro Touring car). 2) There's a core of musclecar guys with true all-around performance cars that are probably what I think of most as Pro Touring. There's nothing wrong with the cars, though I often find the owners to be overly sensitive if they are the type that really waves the Pro Touring flag. 3) What I believe is the largest group is the guy with a car that we would call a street machine in the '70s; they are musclecars with maybe 17s or 18s and big brakes, but the owner does not identify himself as a Pro Touring guy, rather, he's just a guy with a musclecar built to modern trends. 5) Then there's what we used to call Faux Touring, which is just any old car with big-inch wheels and not even a set of brakes; they don't perform, they just sort of look the part. 6) Finally, there are the cartoonish rides with 20-inch wheels that don't perform at all. They are the cars that have expanded the notion to extreme limits, just like when Pro Street got totally out of control. These show-based cars are often called Pro Touring by their owners, but they are the most hated cars by Pro Touring fans who really drive their cars and who feel that Pro Touring is function based.
- IMO, big-inch wheels are pretty ugly.
- I also know that many, many people used to try and tell me that "Pro Touring is the hottest trend." OK, but I also know that any magazine that says "Pro Touring" on the cover does NOT sell on the newsstand. Similarly, cover themes about brakes, big-inch wheels, handling suspension, or EFI do not sell on the newsstand. So how hot is hot?
- Jeff Smith is a huge fan and promoter of Pro Touring, and basically coined the term when he edited Chevy High Performance. He also pushed the idea HARD when he was the editor of Car Craft (he invented Real Street Eliminator) and then at Hot Rod (he ran all those handling-Chevelle stories) and then at Car Craft a second time. In all, that was about 25 years of big-ink promotion on a trend that was not occurring naturally in the marketplace. It took about 15 years for it to gain traction.
- Speaking of Real Street Eliminator, that is another conundrum. I still hear people say it was one of their favorite magazine events ever...yet the issues with RSE on the cover tanked badly on the newsstand.
- As the editor of Hot Rod, I used to get input daily that begged us to stop showing cars with big-inch wheels. On one hand, there is always a crowd of naysayers on any current trend. And SOMEONE is buying all those wheels.
- When revamping several magazines at the publishing company, we did a reader survey for each of them to asked readers what types of things they wanted most. In every single case, and I'm talking about perhaps 6 surveys for six different magazines, Pro Touring ranked third or fourth behind Street/Strip cars and Restored Musclecars as far as reader interest. When asked a different way, Pro Touring always scored least liked as a trend.
- I know of two magazines that saw increased newsstand performance when we stopped doing Pro Touring cars on the cover.
So there you have it. I don't hate all-around cars at all. I do have no use, personally, for show cars and I rarely appreciate bigger than 17-inch wheels on anything. . My favoring of street/strip performance cars in the magazines was mostly based on hard sales data and reader input. Most of all, I think the term Pro Touring itself suffers an identity crisis that damages it as a strongly defined trend.
There's always trouble when trying to define cars into specific niches, but this one seems to be a bigger bag of worms than most, and one with the squirmiest set of opinions. What's YOUR take?
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