➢ 48.3% of Americans will be hooked up to a broadband connection this year and $243.1 billion will be spent in U.S. online retail sales.
Source; AdAge.com
➢ U.S. online retail sales for Autos & Auto Parts totaled $15.9 billion in 2006 and were projected to be $19 billion or 7.8% of all online retail sales in 2007.
Source; Forrester Research
➢ Top Online Activities:
1. Reading E-Mail
2. Obtaining the latest news/current events
3. Making a purchase
Source; Medialink Research
➢ $727.2 million was spent on internet advertising by the automotive industry in 2006.
Source; TNS Media Intelligence
U.S. ONLINE AD SPENDING BY FORMAT
Projected Annual Revenue in Millions
Format 2005 2006 2007 2008 2009 2010 2011 %change 06-11
Rich Media/Video 1,003 1,476 2,145 2,916 3,794 5,007 6,205 320.4
Display Ads 2,634 3,444 3,900 4,522 5,058 5,491 5,840 69.6
Sponsorships 502 492 488 536 562 485 456 -7.3
Source; eMarketer, Feb. 2007
Source; AdAge.com
➢ U.S. online retail sales for Autos & Auto Parts totaled $15.9 billion in 2006 and were projected to be $19 billion or 7.8% of all online retail sales in 2007.
Source; Forrester Research
➢ Top Online Activities:
1. Reading E-Mail
2. Obtaining the latest news/current events
3. Making a purchase
Source; Medialink Research
➢ $727.2 million was spent on internet advertising by the automotive industry in 2006.
Source; TNS Media Intelligence
U.S. ONLINE AD SPENDING BY FORMAT
Projected Annual Revenue in Millions
Format 2005 2006 2007 2008 2009 2010 2011 %change 06-11
Rich Media/Video 1,003 1,476 2,145 2,916 3,794 5,007 6,205 320.4
Display Ads 2,634 3,444 3,900 4,522 5,058 5,491 5,840 69.6
Sponsorships 502 492 488 536 562 485 456 -7.3
Source; eMarketer, Feb. 2007
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