This was my first time trekking to SEMA. Having friends who work for the magazines, Hot Rod, Car Craft, and Popular Hot Rodding, I heard all about SEMA from their point of view. It wasn't something they looked forward to with any enthusiasm. Long days, lack of sleep, walking a million miles a day, and endless meetings. When I told David Freiburger I was going he asked me why with a tone that smacked with "What's wrong with you? Are you sick?"
I can understand where they come from. For a magazine editor, SEMA is a week of 95% business and 5% fun. Even our own Brian and Chad had to work most of the week. But, those two could have fun at a tax audit.
Right now, I'm just an end user of gearhead toys for the most part. I do have a few cars that I work on for other people, and their wants and plans for their rides was sitting out back in my mind. But, mostly, I was there for myself.
SEMA is just a trade show. But to get the attention for their wares, the companies build amazing, attention getting vehicles to show how their product could look on your car or truck. The competition for magazine and website attention means the vehicles being built are ever raising the bar in wild, unique, imaginative and insanely high quality builds. Those are what you see the most.
Since I don't have to worry about advertisers getting cranky about my opinions; I'm going to give you all an honest report of what I saw. Something you won't get from the magazines.
The 238 pics I took have maxed out my Photobucket account.
I can understand where they come from. For a magazine editor, SEMA is a week of 95% business and 5% fun. Even our own Brian and Chad had to work most of the week. But, those two could have fun at a tax audit.
Right now, I'm just an end user of gearhead toys for the most part. I do have a few cars that I work on for other people, and their wants and plans for their rides was sitting out back in my mind. But, mostly, I was there for myself.
SEMA is just a trade show. But to get the attention for their wares, the companies build amazing, attention getting vehicles to show how their product could look on your car or truck. The competition for magazine and website attention means the vehicles being built are ever raising the bar in wild, unique, imaginative and insanely high quality builds. Those are what you see the most.
Since I don't have to worry about advertisers getting cranky about my opinions; I'm going to give you all an honest report of what I saw. Something you won't get from the magazines.
The 238 pics I took have maxed out my Photobucket account.
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