SEMA and PRI. What's the difference?

[Scott Liggett]

It is something I don't understand. Yes, SEMA is bigger and encompasses much more of the automotive enthusiast market from wheels and tires to full race products.

PRI, Performance Racing Industry, is obviously more oriented to going fast and the racing industry.

But, do companies go to PRI and not SEMA? If you had a hot new product that is for the racing world, wouldn't you want to show it off at SEMA? Then what would be the point of reshowing at PRI about 6 weeks later?

I could use some input again?

[Dynoroom]

Yes! Many many performance / racing type companies go to PRI but don't do SEMA. You can look on line at the list of companies going to either and see for yorself. Huge difference in both the person shopping and the person selling too.

[NewEnglandRaceFan]

from a non insiders brain..
I'd say you'd go to the one that's going to get you the most customer base that's more than likely gonna use your products..

sema seems to be about over the top show cars, and new products.. and from what I've read/seen seem to be more street legal stuff.. than all out not d.o.t. approved racing parts..
I'm sure many hit both.. but if I was a company that couldn't afford to go to both.. I'd do the one that get more likely to use/buy eyeballs..
wonder how fast sema fills up.. and if they let any company show their wares..

[Barry Donovan]

alot of stuff overlaps. like "AEM" etc etc. "MSD"
they can do whatever they want.

I wondered about the high performance cats. I run a 100 cell,legal in maine (49 state).. would they not go to sema becuas eof one state?

then there is the air fuel, some are forced to call offroad. My old rochester monojet was on a million vehicles, and still more offroad than the modern injected anything.

anyway.. its like spam, "they" throw it everywhere.

[Bob Holmes]

Hmmmm how to put this


SEMA is to JC Whitney as PRI is to Summit.

[NewEnglandRaceFan]

Hmmmm how to put this


SEMA is to JC Whitney as PRI is to Summit.

so does that make Chad and Brian that cover the show and products at sema

[Beagle]

A hooker biter and a dead guy?

from what I hear about SEMA, I'd probably try a smaller, more specific show if I were marketing racewares.

[NewEnglandRaceFan]

A hooker biter and a dead guy?

I was going with the angle of what they did for a job.. lol..
not their rap sheet

[Jimbo17]

I must admit the magazine that PRI sends me is first class and the one I just received is almost an inch thick and full of information.

I have guys who have seen the magazines laying around the office and asked me have it.

Jimbo

[SpiderGearsMan]

Boring and less boring

Go there to load up on freebies and list on ebay

[BigAL]

A hooker biter and a dead guy?

from what I hear about SEMA, I'd probably try a smaller, more specific show if I were marketing racewares.

I agree, I like local shows were you can meet Local people doing local performance work, since I'd rather keep my money in my state and support a local business, than one of these Corporate conglomerates. It's funny I have one buddy that doesn't even do anything in the Performance industry, but he made up a fake business up so he can go to SEMA and walk around like he's some big shot. I have a feeling that this is the majority of the people that go to SEMA/PRI.