The proof that even Toyota is being hit hard.

[TheSilverBuick]

They are likely to have their first operating loss since 1941. Even the economic down turn has hit them, showing all automakers are in a slum, only the domestics weren't ready to sufficiently weather it.

http://money.aol.com/news/articles/_a/bbdp/toyota-projects-first-operating-loss/284348?cid=8

[ghustler]

Re: The proof that even Toyota is being hit hard.

They are not taking a negitive loss, only not making all the profit they projected.
I will not beleive they will sell a car for a loss.

[dieselgeek]

Re: The proof that even Toyota is being hit hard.

too bad they can't get on a level playing field and get a bailout! ;)

[VTJUNK]

Re: The proof that even Toyota is being hit hard.

too bad they can't get on a level playing field and get a bailout! ;)

I thought they already got theirs?

[TheSilverBuick]

Re: The proof that even Toyota is being hit hard.



"Toyota expects to lose money on an operating basis of 150 billion yen ($1.66 billion) for the fiscal year ending March 2009."

"Operating income reflects a company's core business performance. Last fiscal year, Toyota had a whopping operating profit of 2.27 trillion yen."

It's a small loss in comparison, but it's still a loss and not a reduction in profit. They are actively slashing labor and capitol to try and prevent a loss.

[Matt Cramer]

Re: The proof that even Toyota is being hit hard.

I will not beleive they will sell a car for a loss.

Most analysts claimed that was exactly what they did with the first generation Prius. I believe that, too - it served as an R&D experiment and good advertising.

[dieselgeek]

Re: The proof that even Toyota is being hit hard.

I will not beleive they will sell a car for a loss.

Most analysts claimed that was exactly what they did with the first generation Prius. I believe that, too - it served as an R&D experiment and good advertising.

I would believe this, entirely.

The Diesel Jetta was SUCH a better choice over a Prius... the ex-girlfriend is still driving hers, 80,000 miles at 50+ mpg.

[Brian Lohnes]

Re: The proof that even Toyota is being hit hard.

This is amazing thinking.

This quote is from another story on the same issue from a finaincial analyst:

Said Daiwa SB analyst Ogawa: "This is also not just a problem for Toyota. What is good for Toyota is good for the Japanese economy."

Brian

[SpiderGearsMan]

Re: The proof that even Toyota is being hit hard.

I will not be happy until godzilla drives toyota into the sea

[mopower58]

Re: The proof that even Toyota is being hit hard.

Toyota has put a hold on the new plant being built in Tupelo, Ms. I think I read somewhere that is supposed to be a Prius plant. Nissan,also here in Mississippi, has cut their work force back to 30 hours per week.

[SpiderGearsMan]

Re: The proof that even Toyota is being hit hard.

they cut back in the USA , but the plants in japan are going full speed ahead