.

the car junkie daily magazine.

.

Can’t Blame The Delivery Driver Anymore: Ford And Domino’s Partner Up To Study Autonomous Delivery Vehicles


Can’t Blame The Delivery Driver Anymore: Ford And Domino’s Partner Up To Study Autonomous Delivery Vehicles

(Photos: Ford Motor Company) For about six months in 2000, I worked at a Domino’s Pizza in Manitou Springs, Colorado. I learned plenty there: I was great at washing dishes, folding boxes and cutting pizzas. I sucked at making pizzas, had the phone presence of someone coming out of dental surgery, and could easily be bribed by the liberal arts college kids at Colorado College. I also learned that getting into a burnout contest with another employee is highly discouraged…but that’s a story for another time. It’s delivery pizza and other food items…nothing to it. You want a pizza? You want it brought to your house within a half-hour? You know who to call.

However, if you live around Ann Arbor, Michigan and you place that call, you might get the option to let Domino’s newest attempt at the ultimate delivery vehicle bring you some tasty vittles. In 2015 the food chain partnered up with Chandler, Arizona-based Local Motors to create the DXP, a Chevrolet Spark that was extensively re-worked to be the ultimate pizza hauler. Now, Domino’s has partnered with Ford to create an autonomous delivery vehicle. The auto-delivery mobile, a Ford Fusion Hybrid Autonomous Research Vehicle, will be tested over the next few weeks to determine how customers feel about the system. The car will be driven by a Ford safety engineer and will be “staffed with researchers”…that sounds like a lot of temptation in the car when a hot pepperoni pie is just sitting there.

“We’re interested to learn what people think about this type of delivery,” said Russell Weiner, president of Domino’s USA. “The majority of our questions are about the last 50 feet of the delivery experience. For instance, how will customers react to coming outside to get their food? We need to make sure the interface is clear and simple. We need to understand if a customer’s experience is different if the car is parked in the driveway versus next to the curb. All of our testing research is focused on our goal to someday make deliveries with self-driving vehicles as seamless and customer-friendly as possible.”

Question: when the cars finally do go autonomous, will there be an option to ride back to the store to complain about your pizza being cold?


  • Share This
  • Pinterest
  • 0

6 thoughts on “Can’t Blame The Delivery Driver Anymore: Ford And Domino’s Partner Up To Study Autonomous Delivery Vehicles

  1. john

    Will they deliver to the “wrong” side of town?? I can hear it now “Officer…the car was delivering 5 pizzas with everything and it just disappeared “

  2. 69rrboy

    Still can’t decide which is worse…..normal Phord driving talent I almost get killed by every day or an autonomous system programmed to drive like the morons they’re replacing. hmmmmm…….. Guess we’ll see.

  3. Bob

    So its pouring rain and I want a pizza and I have to go out to the car and get it? No thanks. Theres plenty of other delivery places.

  4. Chevy Hatin' Mad Geordie

    Yeah – they tried a Chevy but it ate all the pizzas and then crashed into Dominos obliterating the building and killing all the staff. Not that I could care less as I never eat that crap anyway…..

Comments are closed.