It’s a shame that more car manufacturers don’t get creative with advertising anymore. Mostly, it’s the same thing: show the car or truck driving along, happy family, some information, then talk about lease and financing options before reminding people who made the four-wheeled object in question. Yawn. Good car advertisements make an impression on you one way or another…I have no desire to own a mid-2000s Dodge Durango, but I remember a television ad full of double entendre clear as a bell. The ad doesn’t have to be that vulgar or offensive, but it does need to be the kind of deal that people will remember later on down the road.
Toyota’s Hilux pickup is legendary the world over…except for the U.S. market. We won’t discuss why that’s a bad thing here…instead, we want to draw your attention to their new line of advertisements as part of their “Hilux Little and Large” campaign. The “large” truck is a Hilux 2.4 D4-D Invincible, and the “little” trucks are Tamiya Hilux “Bruiser”, which has the body of an early 1980s Hilux pickup. The comparisons are cool: they go mudding together, they have a tow-off (complete with trailer and Toyota 86 cars) and there’s even one where a whole fleet of Bruisers tows the big Hilux out of a hangar. But it’s this particular spot, “Wade”, where the little truck gets the best of the big one. The real-deal Hilux can ford water just fine, but not like the little R/C truck can…
