We’ve lamented over and over about the sorry state of performance car advertising in the past. Simple marketing teaches you that if the customers don’t know what the hell you are selling, you simply won’t sell it as well as if you had said something. My bone to pick always points to the fourth-generation Camaro Z28 and the late-model Pontiac GTO, neither of which got much in the way of advertising dollars. Even the Pontiac Trans Am got some pretty memorable TV spots back in the day, and surprisingly enough, so did the Hemi-powered Durango in a clip filled with so many double-entendres that it wound up being pulled from TV.
Lately, it seems that the Mopar camp has had a pretty good hand at advertising their cars. Somehow, combining rapper Eminem and a Detroit revival theme managed to move the first-generation Chrysler 200s, which were Chrysler Sebrings with one badly-needed interior makeover and some refinement. Then we got George Washington and his troops chasing off redcoats in black Challengers. Love or hate FCA, you had to admit that their advertising money was being spent well. Now, they’ve unleashed an ad for cars that frankly, don’t really need any advertising: the Hellcat twins and the Dodge Viper. Ever since they were confirmed, nobody (myself included) has been able to shut up about the two muscle cars, and for good reason, and the Viper, in Dodge’s supercar seat, is already in a position where television advertisement isn’t necessary. But they did it, and they did it right. You could’ve had any bombastic rock music covering the footage of the cars playing around at night, but instead we got Phil Collins’ quiet but threatening “In The Air Tonight”. We get engine noise. We get glamorous burnouts, but we also get cruising. We get blower whine. And we get minimal talk over. You aren’t told what the cars are about piece-by-piece…you figure that out on your own. It leaves you wanting to know more, while getting a tease of the sensation of driving one of these monsters. Are you listening, Ford? GM? This is how it’s done.
Phil F#%king Collins is NOT how you sell a car, or anything for that matter!
I’ll 2nd that !
Yeah right . The headline should read ;
” This is how you spend more time and effort to make an Ad than you do the cars you’re trying to sell and why its nobody is buying into it ”
The answer to the question why being ;
#1 The Viper is an excessively over priced pathetic joke as well as a Mercedes SLS gone bad for damn near the same price as the car its built on that can barely keep up with a bone stock C7 base model
#2 The asthmatic kitty Hellcat twins in reality are more kitty than hell once you get away from the ‘ Press/Test ‘ car specials .. the only ‘ hell ‘ in either being the hell they’ll reek upon their owners because …
#3 … As has been revealed this week … buying any FCA product just might kill you … along with the fact that Marchionne and Co couldn’t give a rats ( bleep ) .. about you … the cars they make .. or much of anything else beyond the state of their own back pockets
So yeah .. buy an FCA product . Just make sure to increase both your life-health – home and automotive insurances by a substantial amount .. cause brother … you’re probably gonna wind up needing every dime of them you can afford . Oh … and have a spare car in the garage in case you survive what ever ‘ hell ‘ your FCA pos deals out
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ColoradoKid / GuitarSlinger / TJ Martin, you need to back up your bullshit rants about Hell Cat Challengers, Chargers, Vipers, and FCA with actual facts, not with what the voices in your LSD addled head are telling you to type on your computer.
You have as much creditability on Bangshift, as Hillary Clinton is honest, and trustworthy.
I swear you have tourettes or something. Do you even bother to check facts before you form an opinion?
more stupid; bullshit remarks
from the Colorado douchebag
this idiot
(Colorado douchebag)
is a
asshole !!!!!
That is one bad ass commercial for 3 bad ass cars!!!!! Phil Collins selection was an excellent choice.
Hell yeah, very well done!