The more I research into the older television ads, the more I wonder what kind of drugs people were really taking. We’ve found some winners over the years that are worthy of cringing, but this 1977 Oldsmobile spot just might have taken the trophy for the worst soundtrack ever. It’s not just bad, it’s freaking confused. The Cutlass was a strong seller for Olds, and in 1976 had been the best-selling car in the United States. From the basic sedans through the 442, the Cutlass line had plenty of appeal in the “midsize” category. You’d think that Oldsmobile’s advertising department would happily capitalize on the successes of being a best-seller and run with it. Instead we get great shots of a Cutlass Salon with T-tops driving around to a song completely about the car, set to music I can only describe as the fiery wreckage of an accident involving Country and Western music and European song noises. And, because Cutlass was supposed to appeal to Europeans…riiiight…they bring out a man with a porn ‘stache to deliver one line in Italian. I think. The car is cool but the ad…well, what do you think? Nails on a chalkboard?
Not much worse than Matthew McConeghghtehsgjklytey rolling boogers in a tarted up Explorer.
Might explain why that car was so popular in Italian American communities! We had one.
While I do agree this is a corny commercial, I gotta say MAN do I miss Oldsmobile. Its a shame it got axed, such a great history!
My first car with my licence. Being from MA what a rotted out heap, but I loved it . Memories…