We were kind of shocked to see that Levi’s jeans had made this totally awesome video highlighting old hot rodding, drag racing, and dry lakes footage that uses voice overs from the likes of Tommy Ivo and other. Then the more we thought about it, things made sense. If there is any one piece of clothing that has served as a “uniform” for hot rodders over the years it has been jeans. We’ve all got some that have been bathed in grease, oil, gasoline, and other harmful substances but they keep right on going. The video footage backs us up as virtually every person or clip featured shows people wearing jeans, so we got the hint from Levi’s.
While this is an ad for their product, it is a damned cool piece of video so that’s why were featuring it here. We’ve seen most of these video clips as they are part of larger films many of which we have shown you right here on the pages of BangShift. The clips were very nicely cut together to make this film and it does a good job of talking about the culture and motivations of the hot rodders that built this hobby and the aftermarket industry as we know it.
Nice work Levi’s, 100% BangShift approved!
PRESS PLAY BELOW TO SEE ONE OF THE NEATEST OLD SCHOOL HOT ROD VIDEOS WE’VE RUN ACROSS!
