It is always good to see a deal come together where everyone involved comes out ahead. It is also always good to see a deal come together involving some of your pals and in the case of the recent union of MAHLE and the boys from the popular tv show Engine Power, they nailed it on both accounts. Pat and Mike over at Engine Power are real deal hardcore enthusiasts and like us, they would not associate themselves with anything but a brand and product that they believed in. Those boys build lots of engines and now they will be building them with MAHLE parts. That’s a win for them AND a win for MAHLE. Perfect!
If you are not watching the show it is easy to find. Carried on Spike TV, NBC Sports Network, and CBS Sports Network, if you miss one showing chances are good that you will be able to catch another. Oh, and if you have joined the late 1990s, use your DVR to record ’em!
Congrats to all involved…and maybe a build off is in order!
MAHLE Aftermarket Inc. and MAHLE Motorsports Announce Partnership with POWERNATION as Official Piston, Piston Ring and Engine Bearing of Engine Power Television.
Farmington Hills, MI… January 15, 2015 – MAHLE North America’s peformance divisions; MAHLE Aftermarket Inc., and MAHLE Motorsports have formed a joint partnership with POWERNATION to become the official piston, piston ring and engine bearing of Engine Power Television beginning January 1, 2016. Engine Power airs weekends on Spike TV, NBC SN, and CBS Sports Network reaching a total of 243 Million US Households.
Engine Power is # 1 in automotive “How-to” television programming that showcases professional engine builders. Hosts Pat Topolinski and Mike Galley give viewers the secrets on assembling and tuning all types of engines from mild performance street machines to full race monsters. “Engine Power is the only mainstream television show focused solely on teaching the DIY’er engine building techniques”, stated Jon Douglas, General Manager for MAHLE Aftermarket Inc. “Engine Power ratings have skyrocketed in the past year, and the hosts are highly respected by their viewing audience. We eagerly anticipate growing the MAHLE brands with this partnership.”
About MAHLE
MAHLE is a leading international supplier to the automotive industry. With its products for combustion engines and their peripherals as well as solutions for electric vehicles, the group addresses all the crucial issues related to the powertrain and air conditioning technology—from engine systems and components to filtration to thermal management. In 2014, the group generated sales of EUR 9.94 billion with around 66,000 employees. Today, MAHLE is represented in over 30 countries with 170 production locations.
About MAHLE Aftermarket
The MAHLE Aftermarket business unit is a global partner to repair shops and trade, offering first-rate service solutions with its special equipment and spare parts in original equipment quality—including filters, engine parts, thermostats, and turbochargers, as well as repair shop equipment. MAHLE Aftermarket is represented at 22 locations worldwide, with 1,593 employees, and in 2014 generated sales of over $1 billion USD (EUR 836).
