(Photo credit: NHRA.com) – In a surprise announcement made live on the SEMA show floor, Glenn Cromwell has been announced as the successor to Peter Clifford in the job of NHRA president. Clifford will take the position of CEO, which is interesting because it’s a job that is newly created. Cromwell has been the senior vice president of media and marketing over the last several seasons and has taken on an increasing number of responsibilities in the last few seasons with NHRA’s switch to FOX television coverage and the development of their own in-house medial wing. We’ll have more on this as the week goes on and we talk to the players in person but until then, here’s a sample of the release on NHRA.com and a link to the full story over there on the sanctioning body’s website. Wow!
Check out this short version of the NHRA.com release and hit the link at the bottom for the full story –
The National Hot Rod Association has announced that Glen Cromwell, who rose through NHRA’s ranks from Division Director to become Senior Vice President, Media and Marketing, is promoted to President, effective Jan. 1, 2018.
Cromwell succeeds Peter Clifford as President. Clifford will assume the newly created post of Chief Executive Officer, following over 20 years with the organization, including serving as its president since 2015. Cromwell will head up NHRA’s leadership team and will report to Clifford and the board.
“Glen Cromwell takes the helm of NHRA at an exciting time, with all of our metrics on the upswing,” said Dallas Gardner, Chairman of the NHRA Board of Directors. “With the forward momentum created by Peter Clifford’s leadership, including leading NHRA’s transition to producing its own television programs in-house and creating an entirely new broadcast and media organization, Glen will be able to build the sport even further. Glen began his career with NHRA as a division director, and was hands-on in running NHRA’s grassroots racing series in the southwestern United States and Hawaii. He soon moved into a broader marketing role and has played a major part in NHRA’s growth over the years, leading countless initiatives to bring the sport to more people and to support racers, teams, sponsors, and always our fans, both on-site and at home.”
Cromwell joined NHRA in 1997 and has been a key player leading the sport’s marketing efforts for the past 20 years. In addition, he has been leading all of the sanctioning body’s television and new media activities and its owned racetracks.
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