A couple of years ago, it seemed that Lincoln was going to go that great junkyard in the sky. The Navigator wasn’t moving, and the myriad of “Mk-whatever” nameplates did not sell. Simply put, Lincoln couldn’t give a car away, it seemed. The first beep from the heart monitor came in 2015 with the concept, and late 2016 when the real deal Continental returned after being absent from the market since 2002. Sure, it pissed off Luc Donckerwolke (the designer of the Bentley Flying Spur) when it became apparent that the tail end might as well have been the Bentley, but the Lincoln injected life into a brand that needed an adrenaline shot years ago.
Now you have Ford bent on walking away from cars, and there’s the question of what happens to the Lincoln platforms as the cars disappear. In the case of the Continental, that was simple: take 80 examples, have them stretched out six inches, add suicide doors and tap the price tag up to about $110,000 or so. It was difficult to tell if it was a celebratory move or a desperation play, but whatever the case, it worked: all eighty cars were spoken for and Lincoln has confirmed that at least one more year’s worth of production will happen, with the cars being converted into the Continental Coach Door Edition by Cabot Coach Builders once more.
Has Lincoln stumbled onto a winning recipe finally? Maybe the low-production, high-finish setup can work out nicely. Keep the cars limited, trim them out nicely and everyone who has to have the biggest and best come running, especially when there’s a trick nobody else has.
Better take out an insurance rider on parking lot damage….especially if you have kids. CRUNCH!…sorry dad! 🙁
oh boy. they sold 80 units. That’ll keep them in the black.
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