PRI has been focused on big things and big changes for more than a year now, and against all odds have really made a huge push despite the global pandemic. One of the things their new leader Jamie Meyer has been incredibly vocal about is the need to change the membership opportunities within organizations like SEMA and PRI, and we can’t agree with him more on this front. There is no better way to reach people, and garner their support, than to include them in the organizations that support their hobbies and lifestyles. PRI has never been a membership based organization, but that is all changing. Now you CAN be a member of PRI and be an even bigger part of everything that it does. Yes, manufacturers and companies within the Performance side of the Aftermarket are welcome to join, and so are race teams! And this summer you’ll be able to become a member as an individual!

Here is the full press release from PRI. This is big news people! Read up.

ALISO VIEJO, Calif. (April 12, 2021) – Racing and performance companies can now join the movement to build, promote and protect motorsports through the industry’s first-ever business membership program.

Performance Racing Industry (PRI), the producer of world-class trade events and media, has launched its all-new Business Membership designed to unite the industry and provide advocacy, support and resources to help motorsports professionals and enthusiasts alike succeed and prosper. Membership, which was first offered last month to PRI Trade Show exhibitors, is now available to all businesses throughout the racing community. A separate membership for individuals is set to launch in July.

“PRI Show exhibitors have seized the opportunity to join this groundbreaking membership program and create a uniform voice that speaks for the racing industry,” said PRI President Dr. Jamie Meyer. “Now we’re extending the opportunity to all motorsports companies to be a part of this powerful group and support PRI’s efforts to fight current and future challenges at the federal, state and local levels and create programs that benefit the motorsports community.”

PRI Business Members will receive a suite of services and benefits that include:

• Save Our Racecars: Contribute to the fight to protect the racing community, and ensure racing continues and grows in the United States and internationally
• Legal Counsel: Updates, reports, best practices and more information on legal matters impacting the industry
• Legal Support Hotline: Access to assistance from PRI staff for insight and information on issues affecting racing businesses
• PRI Education: Educational programming and training for racing professionals and enthusiasts
• Market Research Reports: Exclusive industry reports and data covering key areas and metrics
• PRI Jobs Board: A central hub to post and search for jobs in the motorsports industry
• PRI Show Booth Savings: A 10% discount on booth space for PRI Show exhibitors

Also, PRI is currently offering motorsports businesses the opportunity to upgrade their commitment to the industry by becoming a PRI Founding Member. This exclusive membership level comes with enhanced benefits and privileges beyond those provided to standard Business Members.

“If you want to be an industry leader in motorsports, then you have to be fully involved with PRI. Becoming a PRI Founding Member was a no-brainer for us,” said Bre Fredritz, marketing director at Callies Performance Products. “As a proud, independently owned American manufacturer, we support racing, the racing community, and the continual efforts to grow the motorsports industry. We want to see our industry thrive for decades to come.”

To become a PRI Business Member, or to learn more about how businesses can help PRI’s efforts to protect, support and grow the racing industry, visit PerformanceRacing.com/Membership.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.