When we think about the evolution of things in motorsports, especially in drag racing, thoughts usually center around performance and speed. There’s also evolution that happens outside of the race cars and the Don Schumacher Racing organization is starting to lead the way in terms of their team media production. These guys came at Phoenix full force with drones and a lot of cameras to record video on. The first major result of their efforts is this cool pre-season video that encompasses virtually every aspect of the sprawling team.
You will see men and women back at the shop in Indiana fabricating headers, machining cylinder heads, and finishing chassis, you’ll then see the teams unloading their gear in Phoenix before ultimately seeing some great footage of cars roaring down the track. The in-car footage of Ron Capps and Matt Hagan wrestling their funny cars is pretty awesome if only because it shows just how much these guys are working the tiller to keep them in the groove!
There was a time when the only thing a team media department did was send out press releases. These guys have now taken the content creation part of the program to the next level as far as team produced stuff goes. Looking forward to seeing what other creative stuff they cook up this season. We know what the boss wants these teams cooking up…championships! Oh, and listen to the lyrics of the song. Think they are trying to send a message to a certain 2017 championship squad?
