There are moments in time when big things happen and it’s exciting to see them unfold right before you. This announcement from PRI is all of those things x1,000. Why? PRI has announced that they will now have an individual membership program, allowing racers, fans, enthusiasts, and gearheads of all stripes to band together in one cohesive unit to share our collective voice. This is a MASSIVE development for anyone who truly loves racing because it’s sure under threat from multiple fronts and one of the most effective and long lasting ways we can protect it is by working together to save tracks, venues, and limit government over-reach into our culture of competition.
Previously to this, PRI was a trade organization only and thy will continue to be that but by allowing individuals to become members, it is not simply manufacturers and businesses that are carrying the torch anymore. Now it’s us, too. Think of it this way. If there is some political work that needs to be done in Washington, is it more effective for the people doing the work to talk about the fact that they have a multi-billion dollar industry who’s interests they are representing or does it carry more weight when the person can talk about the industry and the MILLIONS of citizens they represent?
The growth of this membership program will not happen overnight. It will be arduous at times and it will be a process, but this is exactly the strategy that has worked for so many powerful groups of citizens who have stood strong for what they believe in and what their true passions are in life.
Here’s an excerpt from the release below and perhaps one of the most important paragraphs in the entire thing:
By joining the PRI Membership, individuals not only become part of the community to protect racing and gain a suite of benefits, but they also join forces with the newly formed Political Action Committee called the Performance Racing PAC. This new organization under PRI was recently established as a direct way to influence lawmakers and to protect the interests of the racing community. Now more than ever, racing and motorsports face challenges that must be addressed in a united effort to protect the rights of racers, racing businesses and the entire community.
Read the entire release from PRI here. This is huge news and for the first time, the millions of racing fans across America can stand and work as one cohesive unit!
Lastly, racing is a very segmented thing. PRI Membership knocks down all the walls. The drag racers and the road racers, the truck pullers and the stock car competitors, the motorcycle knee draggers and the monster truck drivers. Together we stand as a HUGE force that spans the country and many millions of people. Participants, enthusiasts, fans, and supporters of racing are all encouraged to join. The more people and genres of competition represented the stronger the organization will be.
We can’t wait to sign up.
New PRI Membership Program Unites Racing Industry
Racers and motorsports enthusiasts can join an exclusive community whose mission is to build, promote, and protect the racing industry.
ALISO VIEJO, Calif. (July 7, 2021) – Performance Racing Industry (PRI), producer of world-class trade events and media, is launching the racing industry’s first of its kind membership program on July 13, 2021. This will make it possible for racers and enthusiasts to join racing businesses in a groundbreaking movement to protect and grow the industry.
PRI Membership allows the racing community to showcase their passion and pride for the industry. By uniting the industry, PRI is actively working to address challenges and needs, such as providing support for racetracks to prevent them from closing, advocacy for the racing community against current legal threats, and educational programs that help businesses and racers succeed.
“Now more than ever it is critical that the racing community unite to protect our businesses and racing rights,” said PRI President Dr. Jamie Meyer. “PRI’s Membership program now allows individuals to join the movement to push back against challenges facing our industry and continue to support motorsports.”
More than 300 businesses in the racing industry have already joined the groundbreaking membership program since it was first offered to PRI Trade Show exhibitors in March. Several companies have also extended their commitment to support the racing industry for a minimum of 10 years by becoming PRI Founding Members. Now individual racers, enthusiasts and fans are invited to join the PRI Membership to become part of the community, and receive a range of exclusive benefits.
PRI Membership offers different levels of benefits and starts at only $40 per year for a Pro Membership. Features and benefits include:
- Entrance to PRI Show for Qualified Attendees
- Save Our Racecars Advocacy: Contribute to the fight to protect the racing community, and ensure racing continues and grows in the United States and internationally
- Inclusion in the Performance Racing Political Action Committee
- 10% Discount on PRI Merchandise
- 12 Issues of PRI Magazine Digital Edition
- Subscription to the PRI eNewsletter
- Posting Access on the PRI Jobs Board
- Membership Card & Welcome Packet
- PRI Stickers
The membership program is a major part of PRI’s mission to build, promote, and protect the racing community. Alongside efforts like the PRI Road Tour, PRI Ambassador Program, and the world’s premier auto racing trade show, the PRI Trade Show, PRI ensures that the industry continues to grow and succeed.
“We’re continuously identifying ways to support the interests of the racing community,” said Meyer. “The membership program enables us to continue our advocacy efforts at the local, state, and federal levels, and provide the industry with legal support, education, research, and world-class events and programs.”
By joining the PRI Membership, individuals not only become part of the community to protect racing and gain a suite of benefits, but they also join forces with the newly formed Political Action Committee called the Performance Racing PAC. This new organization under PRI was recently established as a direct way to influence lawmakers and to protect the interests of the racing community. Now more than ever, racing and motorsports face challenges that must be addressed in a united effort to protect the rights of racers, racing businesses and the entire community.
“The racing industry is joining forces like never before, and we invite everyone — racers, enthusiasts, builders, track operators, sanctioning bodies, and businesses – to be a part of this movement,” said Meyer. “This is the time to come together and unite.”
Enrollment in PRI Membership will launch alongside attendee registration for the 2021 PRI Show. For more information, visit PerformanceRacing.com.
About Performance Racing Industry
Performance Racing Industry (PRI) fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.
