Best of BS 2016: An E-Mail Manifesto On The IHRA Saga So Good We Had To Print It


Best of BS 2016: An E-Mail Manifesto On The IHRA Saga So Good We Had To Print It

(Editor’s Note: We get plenty of email from readers and it ranges from people calling us morons, to people insulting our mothers, to spam and every now and again something that stops us dead. After the news about the IHRA was published the other day, a reader was inspired to write the following. While we’re don’t agree with all his viewpoints, we think that the presentation of his case is highly compelling and it is one hell of a read. With his permission we are reprinting his email here.)

(By Bill Hawes) – Turn out the lights. The music is over.  We almost certainly haven’t heard the last of the long and painful saga that is IHRA drag racing, but if there is any common decency left in the motorsports world, we should have. IHRA hasn’t provided a viable alternative to NHRA since the Bill Bader years more than a decade ago. Others might even argue that the association officially flat lined at the end of 1987 when founder Larry Carrier sold it, lock, stock and barrel to Billy Meyer, whose promise to “take the sport to the next plateau” went wholly unfulfilled. No matter the timeline, it is more obvious than ever that IHRA’s business model is fatally flawed and the end is near.

Today, the IHRA you knew and the IHRA you want to know; a racer and fan friendly lower cost alternative to the NHRA “big show” is about to go the way of the Pro Stock carburetor. This week, IHRA president Scott Gardner was relieved of his duties. Marketing guru Steve Cole left and returned to his prior post at John Force Racing. The IHRA headquarters in Norwalk, Ohio? It’s about to be as deserted as the St. Louis Rams football stadium. IHRA’s parent company, IRG Sports and Entertainment, is moving the whole shebang, or whatever is left of it, to their headquarters in Palm Beach, Fla. Other unsubstantiated rumors have IHRA abandoning their sportsman racing program and with it, most likely Drag Review magazine.

Rumors have abound for months regarding the non-payment of the notes on IHRA properties including Cordova Int’l Raceway (Gardner’s old track) and Maryland Int’l Raceway (formerly owned by Miller). One immediately has to wonder how anyone could possibly get stiffed when IRGSE touts their parent company, TPG, as “a global private investment firm with $75 billion in assets under management.” Did the check get lost in the mail?

On Tuesday, January 19, a statement appeared on the IHRA.com website confirming Gardner’s departure while naming longtime employee Scooter Peaco as the interim president of the association. Also of interest the 2016 Nitro Jam schedule has been reduced by two events with the Cordova and Baton Rouge events on the chopping block. Perhaps most interesting of all was the following paragraph:

The Company also announced that a Search Committee within the Board of Directors has been created, which will oversee the process for the identification and selection of a permanent President. The Committee has been charged with selecting an experienced individual to take over as the permanent President, improve the performance of the Company and drive long-term growth for the Company upon a newly formed platform that will be announced in the fourth quarter of 2016.

The term “newly-formed platform” is the most compelling evidence that major changes are coming and at this point, I can only speculate what they might be. It does, however, seem entirely possible, in fact even likely that the loyal IHRA sportsman racers are about get their Dear John letters. Some might argue that sportsman races are the “backbone” of IHRA and on a philosophical level, that’s entirely true. When it comes to ringing the cash register, though, that isn’t the case. IHRA’s car counts, particularly at their ProAm events, are rarely big enough to justify the purses that are paid and when one takes into account the logistics of licensing, tech, on-site staffing, insurance, and everything else needed to conduct a multi-day event with sportsman cars, the numbers just don’t add up. IHRA’s future, if there is one, is almost certainly going to continue down the path started by former owner Feld Entertainment. I.E. a single or two-day event, 3-4 hours max, with nitro cars, jets, wheelstanders and anything else that puts out a lot of noise, smoke, and/or flames.

Several media outlets have already confirmed that Top Fuel dragsters would indeed make a return to IHRA in 2017 which also raises the question. Which Top Fuel dragsters? There’s not really an abundance of fuelers out there these days and the best of them are already committed to NHRA’s Mello Yello series but that’s another discussion for another day.

The real issue here is if the IHRA sportsman program does indeed go away, what’s left of the once-proud IHRA? You know, the innovative association that is responsible for a number of drag racing milestones including the construction of Bristol Dragway and the birth of mountain motor Pro Stock cars and the Pro Mod class? In reality, not much.

I might be getting a bit ahead of myself here. No official announcement has been made yet so I’m admittedly speculating in a few areas. Based on their press release, there will likely be no answers until late this season. It will however, be interesting to see what IRGSE folks come up with for a new platform. If they expect to survive, it had better be something really special. It needs to have bit more substance than their current Nitro Jam races which feature nostalgia Funny Cars, Top Fuel Harleys, Pro Mods, a self-financed Mountain Motor Pro Stock show, and a few jet dragsters. With a $75 billion war chest, it’s possible the IRGSE folks could make a bold move and dangle big dollars in front of NHRA heavyweights like Force, Schumacher, Lucas, or Kalitta, but where would they run them and more importantly, how could they possibly hope to recoup their investment. Remember, by all accounts, this is an organization that is already hemorrhaging cash with their small to medium sized events.

IRG owns properties in Palm Beach, Memphis, Cordova, and Budds Creek (Md.), but none of them are remotely big enough to handle a national-event sized crowd. They also lack income-generating features like luxury skyboxes, and  premium seating that some fans like to pay for. It seems highly unlikely that any of the current facilities in the IHRA member track network could ever generate a profit by hosting the type of national event that drag racing become accustomed to over the last several decades.

In late November, sports executive Chris Lencheski was named as the vice chairman and CEO of IRG Sports & Entertainment and it appears that he’s the guy who is expected to turn water into wine or at least salvage something out of the millions that have already been invested in IHRA. Lencheski comes with an impressive résumé but the task ahead is monumental. He’s being asked to do something that Billy Meyer, the late Jim Ruth, Clear Channel, Feld Entertainment, and even Bill Bader could not; which is to create a racing series that is not only profitable, but also sustainable. Remember, this isn’t a guy who loves drag racing and wants to invest in his hobby. He represents an enormous hedge fund that expects, no demands a significant return on their investment. Good luck sir, you’re going to need it.

If the latest chapter of this long-running soap opera shakes out as many have predicted, the demise of IHRA, or at the very least the vastly diminished role of their sportsman program, represents a golden opportunity for NHRA to strengthen their position as the world’s leading participant motorsport. New NHRA president Peter Clifford has accomplished a lot in his first months on the job and it’s entirely possible in the near future that he’ll have an opportunity to grow the sport significantly. The remnants of IHRA might well be served up on a silver platter and NHRA would be foolish not to end this saga once and for all. Clifford has already extended a bit of an olive branch to NHRA sportsman racers by relaxing the standards necessary to hold a license and promising more TV exposure as part of their new deal with the Fox network. Now they could well have a chance to take the next step.

Imagine the “new NHRA”, with the kinder, gentler, more racer-friendly environment that Clifford has mandated, reaching out to sportsman racers, track operators, sponsors, and manufacturers who might well be displaced by whatever changes IHRA chooses to make. Grandfather IHRA licenses and memberships for a full year. Allow IHRA member tracks to fly the NHRA oval as long as they meet insurance guidelines. Revamp the popular Summit Series programs to accommodate the expected influx of new racers and new facilities. Hard to imagine that’s not a win-win for both NHRA, the track operators, and the sportsman racers.

There are other benefits. It’s no secret that one of the biggest problems facing the sport is the struggle for many track operators to survive in an increasingly competitive environment. Rising land values, stringent noise ordinances, escalating insurance and operating costs are just a few of the pitfalls that make track operators want to throw in the towel and build industrial parks and storage units. An NHRA member track network that numbers more than 200 could deliver some mighty impressive clout when it comes time to battle the environmentalists and lawyers who prey on racers and racetracks.

There are other possibilities and benefits to having a unified sportsman drag racing series. Currently, IHRA and NHRA both crown champions in bracket racing and both of them tout the winners as “World Champions”. Not by coincidence, Summit backs both programs. How about a singular program that crowns one TRUE world champion? One man or woman who can rightfully claim to be the best E.T. bracket racer in North America. That’s something that even the mainstream media could grasp. IHRA’s recent alignment with tracks in Australia and New Zealand, and their sanctioning agreements in Aruba, Puerto Rico, and the Bahamas, combined with NHRA’s Worldwide Member Track program, one would have to think there’d be a perfect opportunity to grow the sport on a global level.

As for the cynics who hold on to the misplaced belief that NHRA needs a strong IHRA in order to survive that’s pure hogwash. The NFL operates as a monopoly and they practically print money. And how many remember the CART/IRL split that set Indy Car racing back 20 years? That’s what division and a lack of cooperation can do. Historically, there is strength in numbers and while many folks may not like NHRA’s sometimes heavy-handed approach, it’s hard to argue with 60-years of success. For all their faults, NHRA has somehow managed to survive everything including the 1970s oil embargo, the 2008 mortgage meltdown, and even the death of beloved founder Wally Parks.

So, is now the perfect time for NHRA to either step in and make a serious offer to buy whatever is left of IHRA? Do they wait for what many expect to be the inevitable?

If there is a deal to be made, what’s the asking price? We have no idea but with the exception of the actual real estate in Palm Beach, Cordova, Memphis, and Budds Creek, there doesn’t seem to be anything substantial. Whatever the terms, maybe it’s time to play Let’s Make a Deal.

What do you think, Peter?

Bill

 


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19 thoughts on “Best of BS 2016: An E-Mail Manifesto On The IHRA Saga So Good We Had To Print It

  1. russell

    Wow, Bill, you pay way more attention than just the average armchair enthusiast. Very articulate observations and conclusions tied together with accurate historical comparisons. Any thoughts on this years Presidential races and elections in November?
    Kidding aside you offer completely valid points both sanctioning bodies and racers need to consider in the bigger picture.
    R.

  2. Caveman Tony

    I sincerely hope that whatever happens, either the new sanctioning body or the purchasing organization makes a BIG effort to get street racing onto the track. Too many kids and bystanders are at risk.

    1. Glenn

      Please check your history. IHRA did NOT build Bristol, it was an NHRA national sight.
      No, system of hundreds of tracks would have no effect on noise or developmental intrusion. Each is local issue.
      Finally, NHRA pros cannot handle more National events, nor does IHRA have any qualified National event sites, or markets.
      No more TV money would be generated by more events, and it doesn’t flow to purses anyway.
      Thanks for listening.

      1. Jracer3697

        In addition to the speedway, there is a .25-mile (0.40 km) dragstrip that hosts an annual NHRA event each year. Prior to its status as an NHRA national event track, the Bristol Dragway was the flagship strip of the rival IHRA organization; the strip’s owner Larry Carrier formed the IHRA at the Bristol Dragway in November 1970. The relationship ended when Bruton Smith took over its ownership. The dragstrip has long been nicknamed Thunder Valley due to its location and surrounding scenery.

        Bristol Dragway hosts all 3 nationally-touring NHRA series, plus the NHRA Summit Racing Equipment Racing Series, NHRA Jr. Drag Racing League, AHDRA, and the Super Chevy Show.

  3. OldBob

    Thanks Bill for s very well written observations of some sad dealings. I just hope the IHRA does not take some great tracks down with it i.e Cordova. Maybe it would be a good time for the NHRA to step in.

  4. Herb

    Very well written! I can see a place for shows different and scaled down from the NHRA type national (or divisional) shows. I love races like the Snowbird Nationals and U.S. Street Nationals at Bradenton and W.S.W. at Orlando. They seem to be very well attended and profitable but smaller scale. National NHRA races have lost their appeal to me because of their excess of everything – especially the prices. I hope it works out for everyone somehow. Just one old guy’s opinion.

    1. Larry Satchell

      Eric…..you are too good a racer to quit! You run NHRA now too……..no big differences when its bracket racing.
      Hope to see you stick with, by the way, how is your new job going?

  5. Hans Van Dyk

    So what happens to the tracks here in Aus that have IHRA sanctioning?. Lots of drama to come. I.ll stick with ANDRA at this point.

  6. IAN TURBO

    Interesting read, but then you get to the inevitable paragraph- ‘There are other possibilities and benefits to having a unified sportsman drag racing series. Currently, IHRA and NHRA both crown champions in bracket racing and both of them tout the winners as “World Champions”. Not by coincidence, Summit backs both programs. How about a singular program that crowns one TRUE world champion? One man or woman who can rightfully claim to be the best E.T. bracket racer in North America’ this common claim that anyone who soley races in North America can be a ‘world champion’ as if nothing exists outside the USA. Winning an American championship makes you an American champion, no more. I just wish they would stop using the word ‘world’. Racers in Europe and Scandinavia do indeed travel the whole ‘world’
    The closest there has ever been to a ‘world championship’ was when Buford Edwards (ADBA) took the best of every country to tour Australia to crown a true nitro harley champion.

  7. rodney

    Buying the IHRA and combining the two with the same old ideas of what and how to attack viewers won’t work.
    We need new views of the future of racing and how can we make it easier for sportsman to afford the sport. Also need tract to make a profit it des not matter what your thought are about promod’s or a side show if you like them fine but the future is new blood not old attractions.
    I’m a sportsman racer I don’t have any vision of looking at other classes that race just competing and winning with a good return on my money spent if I win.

  8. rodney

    To be insightful and helpful a comment must have substance so here it is! the NHRA/IHRA need to be more inclusive of the desires and needs of ALL racers.
    Both has strong tendencies to over look or omit the contribution of certain aspect of it’s patrons as racers and viewers and until you engage them as a vital part of your future you will continue to fail at growing the sport.

    A simple assumption is you all know what’s best for the sport! now if that is true why is it failing a simple answer you don’t know and will not look outside the box for answers.

  9. Joe blow

    My opinion, Scooter Peaco has been the problem with IHRA sense the day Bader hired him. The pro venuw has changed so many times all to think it will bring profit up. I ran 1 & 1/2 seasons of IHRA back when bader owned it & had the best time I have ever had in racing. My last race was when they hired Peaco the changes that were made I was not impressed & if you don’t like something your not gonna be apart of it. I think there was many to follow sorry but true. They say it was lack of sposorship is why some of the pro classes were canceled ??? hmmmmmmm why is that bader never had a problem hmmmm he had the best shows ever better then NHRA & cheaper it was easy for the racers to race. Packed everyone I went to.

  10. Scott

    Very good points and maybe sort of a scary time in drag racing. A suggestion maybe? I’m a jet car driver and owner so I guess I’m speaking on behalf of the door slammer guys. We all know earlier this year NHRA was ready to pull the licenses of the people who raced on the popular street outlaw show “which I rarely watch” but I respect the fact that people love the show. NHRA not only abandoned the idea but ended up licensing and tagging there chassis for free. We also all know the ratings for that show are way above and beyond a national event. Insted of shunning those guys why couldn’t they creat a class around them? Steel bodied, no bar, there has to be a set of rules but somewhat of an NMCA style classes and rules. Maybe with heavy steel plates under the trams pans and oil pans to keep the clean ups to a minimum after coming down after a hard landing. I believe the grudge style racing is not only huge but seems it’s not going anywhere anytime soon and seems to have almost or just as much of a knack to draw people as a top fuel car. Watching those cars on the rear bumper is something everyone loves. The old “win on Sunday sell on Monday” the car manufacturers used to use back in the day I think would be back for manufacturers of parts that NHRA or IHRA could have in there manufacturers midway rather then just some dude climbing a rope over at the army tent. Parts that someone can buy that are actually out on the track that will fit on the 69 comaro that is sitting in there garage at home. Unlike the “pro stock” class that is anything but stock where there isn’t one part that you can bolt on your muscle car at home. It would be a win win for everyone. Weather IHRA wanted to restructure the program to around this kind of racing or NHRA wanted to creat a class to and to there program seems to me like it could be a good idea. Yes? No? I’m not an expert just seemed like it makes sence. One last thing….. I once read on a pit toilet wall at a track years ago “drag racing will really be a drag when every car is a John Force car” ain’t that the truth……

  11. Larry Turner

    Money can be made with out playing the big box country club seating facility. We as racers are tired of the corporate b.s.

    There is opportunity here, it’s all on how you look at it, shape it, and put it together!

    I see IHRA, coming out on top! There are some valid points in this article, so let’s get it fixed and work it out. Make IHRA, stronger then ever.

    Using the tools you have would be a great start.

  12. OldBob

    The whole IHRA deal is a travesty to drag racing. There are several reasons I feel this way, but the most disgusting thing about their try at resurgence is the movement of the World Series Of Drag Racing from Cordova. Is there nothing too historic that would not allow the thought of additional prestige/money to circumvent common sense? Appears not! 60+ years at Cordova, always successful, a mainstay of Midwest drag racing….moved to attempt to make the “New IIHRA” viable. I have a lot of respect for Mike Dunn as a racer, but I don’t know how this looked like a good idea. Bullshit indeed.

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