Story Behind The Story: This 1964 Film Takes Us Behind The Curtain For The Introduction Of The New Mustang


Story Behind The Story: This 1964 Film Takes Us Behind The Curtain For The Introduction Of The New Mustang

The 1964.5 Mustang is one of the great automotive success stories in the history of the industry’s existence. It was a mildly risky decision that was timed perfectly, introduced in a way nothing ever had been, and proceeded to decimate sales records that even made hopeful Ford executives sweat. It was not a situation where someone snapped their fingers and the cars existed, selling themselves. Ford was chasing a youth market and they didn’t screw it up. Combining a multi-media approach with a massive budget, a traveling stage show, and endorsements from all the people that the kids thought were cool, they built a machine around promoting the machine.

As you will see and hear in this video, the film budget alone was larger than for any car that the company had ever launched. Why? They wanted to impress young guys with the things capabilities, the wanted to impress young girls with the car’s styling and reliability.

We love the scenes shot in the board room where executives are there, chain-smoking and coming up with these plans. As we all know, Lee Iacocca was a massive human bulldozer like force in the success of Mustang and you’ll see him in this film as well.

Finally, how cool is it that the project was named “T-5” and was treated as such in the halls of Ford? We dig that because it’s what they had to call the Mustang in Germany when they sold it there because there was a trademark problem with using the name Mustang! No kidding!

Press play below to see this film, “Three Months In A Day With Ford”  – it rules


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4 thoughts on “Story Behind The Story: This 1964 Film Takes Us Behind The Curtain For The Introduction Of The New Mustang

  1. Les

    No such thing as a 64.5. All were titled as 65s. No Mustang came with a 4 as a start to the VIN! However, the cars are considered as Early Production. They were built alongside 64 Fords. The very FIRST Mustang sold to the public was registered as a 1965. How do people think theirs is a 64??? The next time you see an owner at a show claiming their car is a 64.5, look at the VIN. It will be a 5.

    Reply
  2. bob

    Yes all Mustangs were ’65s but there are some many differences between the early’65s (‘64.5) and the ’65 run that the 64.5 moniker stuck. You could get a 260 in a ‘64.5 but not in a ’65. A 289 in a ‘64.5 had a 5 bolt bell housing, ’65 had a six bolt. Those engines were not interchangeable, so you had to know if it was a ‘64.5 or a ’65. Plus it is always nice to have the first edition of anything, get over it.

    Reply
  3. Les Boss Mustang

    I know all the differences. But show just ONE with the VIN starting with a 4! There are NO Mustangs with a 4 in the VIN. Get over it!

    Reply
  4. HotRodPop

    A lot had to do with the World’s Fair introduction in mid-April, ’64. In those days, new models came out in the fall (Oct-Nov). And, don’t forget, the so-called “64 1/2” models had generators. Alternators started appearing around September or so.

    Reply

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