Marchionne Channels His Inner Enzo About Ferrari’s CEO Over Racing Failures


Marchionne Channels His Inner Enzo About Ferrari’s CEO Over Racing Failures

Enzo Ferrari was nicknamed Il Commendatore for a reason. He ran Ferrari like a ship, gave the praise only to the cars and winningest drivers, and placed blame directly onto the drivers. If he didn’t like anything that was going on, whether it was successful or not, it didn’t happen, period. Enzo has been gone for twenty-six years but his ghost still haunts anything Ferrari touches. And recently, his spirit possessed Fiat-Chrysler CEO Sergio Marchionne. Normally we don’t pay too much attention to goings-on at Ferrari, but this one is worth noting.

Put bluntly, Ferrari has sucked in motorsports lately, usually finishing somewhere mid-pack of any race they enter, but specifically in F1, where the good money is. Marchionne wants to expand Ferrari’s reach for high-end cars, but Luca de Montezemolo, who has been Ferrari’s CEO since Enzo’s passing and wants to keep the Ferrari brand limited and exclusive…and these two butt heads like none other. During an event in Italy last week, Marchionne referred to Ferrari’s performances as “unacceptable” and made a note that “nobody is indispensable.” Sounds like a not-so-veiled threat, though there are no current plans to can de Montezemolo as of yet. However, considering the roll that Marchionne has been on for a good decade now, attention should be paid to what’s going to happen here soon, since it sounds like the early signs of a possible shift for the Ferrari hierarchy, and possibly a shift in mentality in Maranello from the “you do as we say” attitude to something different.

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6 thoughts on “Marchionne Channels His Inner Enzo About Ferrari’s CEO Over Racing Failures

  1. Cyclone03

    actually acording to reports from Monza this past weekend ,Montezemolo may be out as early as Today !
    Google time…………

    1. ColoradoKid

      Actually … that was a load of rubbish put forth by a few uninformed idiots in the F1 press desperate to fill webspace .

      And anyway . Like Marchionne has so much to brag about ! FCA still yet to of made a single dime of profit . Despite the Hype all brands with the exception of JEEP sitting on cars collecting dust on the lots . Vipers that SRT cannot give away at any price . FIAT 500’s 500L’s languishing on showroom floors ‘ Desperately Seeking Customers ‘ Dodge ‘ Hellcats ‘ about to live up to the moniker in light of the fact that it’ll be a cold day in hell till FCA can dump all the ones they’re planing on building

      Oh . But you know what ? Marchionne’s right . Everybody is expendable . And at the top of the pile should be Sergio himself . Expendable ? Hell … any recent MBA grad could do the job at least as well if not better than Captain Manure Spreader Marchionne has done

      1. The Crusty Autoworker

        ” … any recent MBA grad could do the job at least as well if not better than Captain Manure Spreader Marchionne has done”

        I don’t know about that, a whole wack of “Dr.s” from Germany couldn’t do sh_t in better than a decade of trying. I was there and had a front line view of the carnage those clowns created. Wasn’t pretty I can tell you.

      2. 75Duster

        GuitarSlinger has resurfaced as “ColoradoKid” now on Bangshift, your not fooling me with your name change.

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