From Posi-Traction to Four Season air conditioning, to the Comfortron climate control, the names and offerings of Chevrolet options in the early 1970s were wide-ranging and well named. This video is a salesman’s guide to options and how to sell them. The video does not spend a lot of time talking about the nuts and bolts stuff it’s more about the driver comfort and convenience stuff. The radios are awesome, especially when they brag on the quality of the 8-Track player. Pretty great stuff.
As far as the exterior stuff? From wheels to color coded vinyl roff options, you really could go all out. Hey, even add the rubber bumper strips to keep that chrome looking good!
There is a second half of the video that concentrates on the provisions of the 1972 Chevy factory warranty for each model. In an age where companies brag on their 5-year, 100,000 mile coverage, these guys were not exactly that generous (nor could they be!). They tout the fact that the warranty shows that Chevrolet uses high tech processes, heavy duty testing, and plenty of development before they offer a product to the public. Ummmm, wasn’t it around 1972 that the horrid failure of the Vega aluminum engines began to show itself?! Yeah, we thought so.
Watch this thing with a wink and a smile. Really cool stuff.
