If there has ever been a vehicle that Nissan wants and needs to make work for them it is the new Titan. When the company decided to go full bore into the insanely profitable and competitive light truck segment, they started with a clean sheet of paper and went from there. The new truck is the most robust, capable, and beefy thing they have ever sold and (on paper) it has the chops to stand with the other major manufacturers who produce these trucks, maybe even the American ones.
The inclusion of the 5.0L Cummins diesel V8, their 390hp gas V8, and all of the accouterments that go with them are all toe to toe with the Titans new rivals. This ad though? This ad is head and shoulders above any truck ad since the famous Ram “Farmer” ad from a couple years ago. In fact, this is a super bowl quality ad for sure and Nissan was smart enough to not hold it and get drown out with all the other noise that surrounds that event.
As for the ad itself, we’ll not give away the theme or the plot so you can watch and comment below but we will make mention of one thing. Nissan gives a sincere thanks to Ford, Dodge, and Chevrolet in this ad. We’re not kidding. Not some snarky joke, not some shot across the bow, but a legit, thank you. Why? You’ll have to watch to find out but we’ve never seen anything like this before. Have you?
For the record we think that this is a spectacular one minute and thirty second spot. Just wow.
Interesting angle. They liked the Ford so much they put the frill and headlights on the Nissan. I want to drive the Cummins and check it out
It’s still a Datsun!
I want the motor….
Great commercial! I like the truck, ok I actually like the Cummins, but I think Nissan has hit on a solid formula there. I’ve mostly run 2500s in order to get my Cummins fix, but a lighter duty truck that’s a step up in capability from a 1500 seems perfect for most people, especially with the cost of heavy duty trucks being higher than a Cadillac.