We often talk about how the modern SUV is sold to people in a way that companies did not advertise or promote 40 years ago. Welp, we’re wrong and this video proves it. You are going to watch a video about Chevy vans first and then the venerable Suburban second. When you get to the Suburban video you’ll see that the same pitch that is put on SUVs today is used back then. Capable, strong, and easy to get in and out of are the main selling points of the Suburban. Listen to an SUV ad today and tell us what they say. Capable, strong, and easy to get in and out of. Weird.
The van portion of the video is hilarious and awesome because they highlight loads of practical uses for vans that we had kind of forgotten about. Vans are the butt of jokes in 2019 and when you watch this video you’ll see that they were used as much or maybe even more than they are these days.
We’re not van experts so we need to know how much of the Chevy pitch was total bunk. How much was legit, and how much was just kind of blurring the lines between real and fake. The particle board illustration is pretty strong. Is it real?
We gotta know!