It’s no shock that auto manufacturers have massively scaled back on advertising as their bank accounts have dwindled into overdraft protection status. It probably follows the logic chain that local dealers have also slowed to the point of not being able to drop big bucks on selling their stuff as well.
Thanks to a tip from Dave Wallace, we’ve saw this interesting story that breaks down just how large the scale back in spending has been. The bonus part of the story is a collection of truly awesome local car dealer ads that are so bad they’re awesome.
Read the story at Advertising Age to get educated and then start clicking the embeded video link to see some truly stunning ads.
