.

the car junkie daily magazine.

.

Best of 2019: Ever Heard Of The Corporate Concepts Lieutenant Truck?


Best of 2019: Ever Heard Of The Corporate Concepts Lieutenant Truck?

While it might not appear to be an issue when you look at what prowls the Interstates of America, one issue that is a problem for many truck owners is length. While lately it seems that the problem is that they don’t have enough length, more often than not the issue is that the length can be too much. Does anybody really need the full length of a crew-cab dually with a longbed? I’d venture to say not. The longbed part does have function, as do the dual rear wheels, but what is stopping anyone from owning a cab-over-engine truck? Is it really that much of a problem to utilize a space-efficient design? The folks at Corporate Concepts, the people who turned the Pontiac Fiero into a Ferrari clone that was so spot-on that Ferrari themselves issued a cease-and-desist order, didn’t think so. They saw a market where shrinking down the overall size of a heavy-duty pickup truck could be an opportunity in the making.

The premise was simple enough: by combining most of a GM C/K pickup truck with some of an Isuzu NPR, the result was a rig that sat the same amount of people as a C/K did but was thirty-six inches shorter and didn’t have the wide hips of a true dually…instead, flares stuck out only enough to cover an inch or two of tire. The Isuzu 4.8L turbodiesel was certainly on the table, and it’s likely that the L31 5.7L V8 was available as well.

What does leave us wondering is the styling. It is one thing to morph the Isuzu and the C/K together, but you would think that the process could be done a little more gracefully. That doesn’t exist here…right where the rear cab doors of the C/K end, the forward part of the NPR’s cab begins and it is an abrupt change. It looks less like a real vehicle and more like a bad Photoshop. Some were made and we assume sold, but as far as actual figures…yeah, nothing. In fact, chances are good that someone out there knows a lot more than we do about these creations. Do you? If so, we’re interested in hearing the story behind the Lieutenant.


  • Share This
  • Pinterest
  • 0

11 thoughts on “Best of 2019: Ever Heard Of The Corporate Concepts Lieutenant Truck?

  1. Gary

    I know what the problem was, and it wasn’t looks. God knows Chevy pukes will buy every ugly POS GM can push on them. No, the problem is that they mentioned Izusu. If they’d have just offered it with a SBC or big block V8, they wouldn’t have been able to make enough of them….

  2. Loren

    It appears that’s not “most of a GM C/K pickup truck with some of an Isuzu”, it’s the other way around. That little bit of cab and bed grafted to the back of a normal Isuzu (and Isuzu-powered) truck could just as easily have been taken from a Ford or whatever and somebody could’ve stuck a Ford emblem up front.

    Either way, if you wanted your new pickup to look like something you drew in fifth grade, there you go.

    The trouble w/ forward cabs is, the ride sucks; the best spot in a vehicle to put human beings is about midway between the wheels and not hanging over the fronts. Makes a good in-city delivery vehicle only.

  3. MGBChuck

    Kinda seems like a good idea, problem with this one is that it looks like it was just hacked together with no thought of style. As for Geordie, we need to treat that troll as invisible instead of responding it.

  4. HotRodPop

    Lay off Geordie. They drink ALOT in the UK. He provides comedy relief. As for The Lieutenant… Pro’lly shoulda been executed at dawn.

  5. HotRodPop

    By the way, was the CO truck design back then just generic with different badges? Anybody ever heard of the Iveco?

Comments are closed.