Like today, companies and car manufacturers employed many different techniques in their ads back in the 1960s. The collection below, culled like so many others before it from the 1964 NY International Auto Show program shows a good range in both creativity and approach in 1960s advertising. Some ads, like the Ferrari one you’ll see immediately below rely on the rock solid, international reputation of the brand itself. Even in the 1960s, Ferraris were prized automotive possessions, so simply blurting the name across a page was good enough to get the masses looking. Other companies like Rover got more creative and as you’ll see in the Goodyear ad featuring Craig Breedlove, some companies chose to go long form and use an amazing amount of text in their ads. You’ll never see an ad like the Goodyear one in a magazine or on a blog today. People don’t have the attention span to read them like that anymore.
Scroll down and enjoy this newest installment from the 1964 NY International Auto Show!
CLICK THE ADS TO ENLARGE!
The Ferrari dealer is legendary. If you watch “Chasing classic cars” on Velocity you may hear Wayne referring to Chinetti motors.
My uncle bought a Spitfire from the dealer on the bottom of the Land Rover ad.
Interesting idea with the GoodYear tires and the land speed record at Bonneville. Ferrari is as always the perfect auto manufacturer and care of cars is their middle name 🙂