With the Bill Mitchell—designed 1963 Riviera fresh on customers’ minds, GM did little to change the styling of the car for 1964. It was, after all, one of the most visually stunning cars that Detroit had ever produced, and the Riviera managed to blend the ideas of luxury and sport better than any American coupe had ever done.
Strong sales of 40,000 units in 1963 translated to a sales year in the high 30,000s for 1964. On the performance side of the dial, there was an option box available in 1964 that had not been there in ’63.
Ticking that box got you a second four barrel carb added atop the 425ci motor and a horsepower bump of 20 to make a nice even 360. It was the strongest motor offered in the car and in our opinion, totally kicks it into muscle car status.
The Riv’s 4,100-pound curb weight was always working against it in terms of handling and brute acceleration, but man, it’s looks are timeless.
The car in this ad looks fantastic, has all the right stuff (like the 360hp motor) and seems to have a very honest and straightforward seller. We loved the 1987 GNX that we featured a few weeks ago, and we’d have absolutely no problem parking this classic right next to it.
