Brilliant strategy? Epic, pro-level troll job? Smart business? You can pick whatever name you want for the announcement that Ford will get into the business of making parts to fix competitor’s cars but that is exactly what they are going to be doing. Need to fix your Chevy? Dodge? Nissan? Mercedes? Ford may literally have parts for it on the shelf. We have no idea how long the company has been considering this idea but the announcement came the other day and while it sounds insane on its face, this could be a huge money maker for the company. The brand will be called Omnicraft, an evolution of the Motorcraft name.
In the story you can read by clicking the big Ford logo below you’ll find out that the company has designs on getting about 10-15% market share in the global auto parts marketplace which would amount to a massive revenue stream for the company.
In truth, there’s no evidence that Ford will target other domestic brands and this strategy could be more globally intended than just here in North America. Either way, when an industrial giant tells the world that they will be “coming in hot” to a new marketplace, it is big news.
We’re guessing that other large auto parts manufacturers are not all that excited about this announcement. What do you think?
Click on the image below to get the full story on Omnicraft parts –
Hmmmmm……I just looked at the calendar, and it’s only Jan 25th??
Could have sworn it was April 1st with that headline/newsblurb.
Oh well, if this venture doesn’t work out, Ford can always go to the government for a hand out to keep them afloat, which would only be fair, being as GM & Chrysler have already to the trough…….
From that article, it looks like they’re really just putting their own label on existing parts, and would initially only be selling this to their own dealers. So it looks like this is either (1) an effort to help their dealer network earn more money from their service department by giving them a hook-up on parts, or (2) an effort to make more money for Ford off dealers who have already started repairing non-Ford vehicles.
Either way, this doesn’t seem to be a particularly expensive venture for Ford to start, and not really a downside.
Now, offering a kit to put an Ecoboost in your Silverado… that would be a pro level troll job.
Motorcraft has been branding/reboxing parts for other makes for decades, how is this news
Just like having a NAPA inside the dealership… good idea.
In a word…BRILLIANT!!!!
Smart business move.