Hurst Performance has announced the creation of Hurst Garage, a full line customization shop located at Hurst Headquarters in Southern California. The shop will start by offering packages for new Camaros, Challengers, and Mustangs, but will eventually expand to handle much more. We just want them to start making Lightning Rods again. Please?

The work at the shop will be performed by the same crew that designs and builds the parts for the Hurst retail line, and as you’d expect, customer cars will get the full boat luxo treatment with each vehicle that gets wrenched on.

There doesn’t seem to be a time line on when the shop will transition from just concentrating on the “big three” performance cars of today and open their doors to all different types of cars that Hurst may not make specific parts for.

This is an interesting business move for Hurst and we’re interested in seeing how well it goes over. Once they allow the customer base to expand, this seems like an excellent opportunity to develop parts for a wide variety of cars, assuming that a wide variety show up. 

So who’s with us on the Camaro Lightning Rod deal?

Here’s the full press release from Hurst:

HURST PERFORMANCE TAKES PERSONALIZATION A STEP FURTHER WITH THE INTRODUCTION OF HURST GARAGE

Enthusiasts Can Upgrade Vehicles with Hurst Components

at Hurst Facility in Southern California

Irvine, Calif. (August 9, 2010) – For the first time in company history, Hurst Performance is offering enthusiasts a chance to have their vehicles upgraded and personalized with one-of-a-kind Hurst components at Hurst Garage, the newest addition to Hurst Headquarters in Southern California.

Open to the public beginning in summer 2010, Hurst Garage technicians will begin by offering tailored customization options to current model Camaro, Mustang and Challenger owners. Other vehicle models will be welcomed in the near future, as well.

The very same Hurst technicians who design, test and build the limited edition Performance Series vehicles are responsible for the work done at the Hurst Garage. Technicians utilize quality components to modify a client’s vehicle to his liking; ensuring the same level of high performance, craftsmanship and attention to detail that made Hurst a household name, some 40 years ago.

Clients receive a unique, individually signed, dash-mounted plaque and certificate of authenticity recognizing the vehicle as being Hurst Factory Modified. Each Vehicle Identification Number (VIN) is then cataloged for registration in the Hurst archives so the pedigree of the vehicle can be traced for future owners and collectors. Upon completion of the work, clients are invited to take personal delivery of their modified vehicle at Hurst Performance Headquarters, where they can also take a guided tour of the facility.

“To many enthusiasts, personalization is paramount.  Hurst Garage will allow current owners with an eye for collectability and refinement to bring their cars to the Hurst facility and have them customized to their taste, with any of our Hurst products,” said Nate Shelton, President and Chairman of Hurst Performance Vehicles. “We are proud to introduce Hurst Garage as the next generation in Hurst customization, and we invite current Challenger, Mustang and Camaro owners to become part of the Hurst Family.”

Hurst Garage will consider customization and modification of cars from anywhere around the world and will assist customers with shipping arrangements to the Hurst Performance Headquarters, located in Irvine, Calif. The Hurst Garage is also available for custom and confidential commissions, allowing clients to “Hurst-ify” vehicles not ordinarily associated with the Hurst line of performance tuned products. Upon receipt of the client’s vehicle, and throughout the vehicle’s build, updates are sent to the client along with images detailing the history and progress of work.

Further information can be found on the Hurst Performance website at www.hurst-performance.com or by calling the facility directly at (949) 261-5500.