MSD has announced that they’ve tweaked their familiar logo and more importantly that they are taking a fresh approach to the aftermarket in general, becoming a company that handles all aspects of performance electronics in high performance and racing vehicles. This is a move that makes perfect sense to us as the company has shown time and time again that they are capable of innovating and refining some of the best and most technologically advanced parts on the market. Asky anyone who is running a Power Grid on their race car and they’ll agree that seamless integration is the name of the game!
We’ve heard whispers that the dudes and dudettes are getting ready to roll out an effective and economical traction control system onto the market to compete with much more expensive units currently being sold. These units are run by drag racers in a couple of different series that allow them.
We’re excited to see what MSD will be featuring at SEMA this year. No doubt that this announcement is a perfect table setter for a killer showing in Las Vegas!
Here’s the full release from MSD —
MSD has a new logo – and more! And we think you are going to like our new approach to the automotive aftermarket. We are much more than just a performance ignition company and we want to offer you the solution to performance electronics and integration throughout your vehicle. Whether you drive a muscle car on the street or an all-out racecar every weekend, we have the performance parts to make your car faster and your life easier. The best news is that we are not done yet.
Stay in touch with MSD through our website, www.MSDperformance.com, or on one of our social media outlets, like www.facebook.com/MSDignition. Both of these places offer the latest news on the company, tell fans about new products, and share in the car culture we all love.
El Paso, Texas based MSD has been the most recognized name in performance ignition systems for more than four decades. Now, MSD is leading the industry in vehicle integration systems for street and racing use.
11. “Shocked” Calvin urinating on an MSD-7 ignition box.
10. Giovannoni Cams/Speed Specialties Girl “riding” an MSD magneto.
9. Sandal-clad Freiburger flying a kite in a thunderstorm (with apologies to Bennie Franklin)
8. Willie Wiredhand ™ flogging a wheelstanding vintage gasser.
7. Reddy Kilowatt ™ zapping electrons into an MSD distributor.
6. “Coil-Man” superhero (modeled after Charlotte Motor Speedway’s mascot “Lug-Nut”)
5. “Mr. Horsepower” woodpecker chewing on an E-cig (with apologies to Clay Smith Cams)
4. The “Wizard of MSD” (a cartoon Steve Magnante) slaying Lord Lucas, the Prince of Darkness.
3. “Solyndra Automotive”
2. Giant cloud of smoke pouring out of a MSD NASCAR-spec ignition amp.
1. Speed-slanted red block letters with generic red and black boomerangs (Oops! Never mind)
EDIT: The “Wizard of MSD” (a cartoon Steve Magnante in a pointy wizard’s hat) slaying Lord Lucas, the Prince of Darkness.
Does this mean they’re going to buy back the EFI system they sold off and take care of those customers too???
NIce logo. Still trying to understand the “news” in the press release. I think I might need to dig out my “MBA translator kit” from my old carreer….