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Everyone, it seems, even the auto company executives themselves, is perplexed as to why sales of cars like the Mustang, Camaro, and Challenger continue to troop onward and upward when the rest of new car sales slump. Why would people be driving cool, powerful, fun to drive cars? What would attract a buyer to a car that stands out from the crowd, allows owners to compete at the race track in, and has great looks and sound?
Maybe some guy working in the basement of one of the domestic auto companies will churn out some massive spread sheet that comes to the stunning conclusion that people don’t really want to buy bland junk.
When you read the quotes from the guys that work for Chevy in this Wall Street Journal story you’ll probably be as frustrated as we were.
Viva la muscle!
