So you really like the looks of the new Camaro? Into its muscular good looks and high performance? You must have been in GM’s latest target group for potential Camaro buyers: gay men.
It’s true, GM is actively marketing the Camaro towards gay men in a series of internet videos, mainly run on YouTube. The Ford guys are going to have a field day with this.
We’ll protect the name of the informant who sent us this tip, lest we tarnish his legacy in the print world.
If you can stomach it, read the story of this marketing campaign and others that Chevy plans to use to sell the Camaro to a very broad range of potential buyers.
