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Unhinged: Yes, The Ford Bronco Is Coming Back. But Don’t Get Your Hopes That Far Up Yet…


Unhinged: Yes, The Ford Bronco Is Coming Back. But Don’t Get Your Hopes That Far Up Yet…

Yes, it is finally true and confirmed by Ford Motor Company: The Bronco nameplate will return, as will the Ford Ranger. We knew the Ranger was coming back, but the Bronco, which has been steeped in rumor and myth for what seems like a decade now, was a bit of a surprise. We wish that Ford had actually said something that might have given us a bit of a hint as to what we could expect to see, but here’s what we know for sure, directly from Ford themselves:

  • Rugged all-new Ford Bronco midsize SUV returns in 2020 as a global vehicle; both Bronco and Ranger to be built at Ford’s Michigan Assembly Plant

Ok, so you have a couple of years to save your dollars up if you suddenly have the urge to own a brand-new Bronco. But here is where I feel compelled to yank the leash and remind you of what you’re doing. You are excited and interested because your heart has gone, “Oh, boy! A Ford Bronco! A brand-new one! I’ve seen renderings online, this will be awesome and amazing!” If you personally haven’t said it, you might know someone who has. And just for a reminder, here are a couple of renderings that typically have been associated with Bronco rumors for years:

Ford Bronco Concept. bronco-renderingNow, let’s look at this rationally for a moment, ok? What constitutes a mid-size sports-utility vehicle right now in the market? The Ford Explorer, the Jeep Grand Cherokee, the Jeep Wrangler, the Toyota 4Runner, and a host of crossovers that tend to muddle the definition, which include the Subaru Outback, Toyota Highlander, Honda Pilot and others.

Now, we aren’t knocking the idea that the Grand Cherokee, Wrangler or 4Runner get a new playmate to compete with. If anything, that would be the ideal situation…useable interiors, very capable off-road for a fresh-off-the-lot vehicle, and relatively reasonable in price as long as you don’t go stupid with the options list. But do you really expect Ford to shy away from the very lucrative crossover market? Right now, the only thing providing a settled feeling is that it appears that the Ranger and Bronco stand a good chance of being platform-mates, which raises the suspicion that the next-generation Ford Everest, a sports-utility based on the world-market Ranger, is being Federalized for American consumption.

everest

Looks like it can go head-to-head with the Grand Cherokee, but something says that Ford faithful will struggle to see anything “Bronco” about it. Which could be an issue…the last time something came over from the Australia/Asia arena with an American nameplate, it was the Pontiac GTO, and while the recipe was dead-on, the response was at best, lukewarm, and in some cases almost hostile. This is only speculation at the moment, since Ford hasn’t divulged any real clues about the upcoming Bronco at all, but maybe this will calm the voice of the heart down a bit and allow the brain to start making some rational decisions before you walk in and threaten to plunk down a brick of cash for a sports-utility that hasn’t seen the light of day just yet. Who knows…we might get a Raptor-ized Everest. That wouldn’t suck, would it?


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5 thoughts on “Unhinged: Yes, The Ford Bronco Is Coming Back. But Don’t Get Your Hopes That Far Up Yet…

  1. Crazy

    So in 2020 the exployer name will get axed and Bronco will come back..
    Unless it’s going to be a new latter frame platform. really who cares..
    Another unit body. crossover. mall cart.. happy happy joy joy..

    1. Stickman

      For what I hear it will be on a ladder frame. But again it will not matter, it will just be a jeep or as you said, an explorer. Now put it on the same idea/platform as the Raptor, now we got something.

      1. Susannah

        Edward Mills, a financial policy analyst at FBR Capital Markets in Arlington, Virginia. “Mortgage forgiveness has become part of fiscal cliff poil.icst”The Internal Revenue Service typically taxes forgiven debt as income to the debtor. For short sales, the average price tag was $94,896 below the mortgage on the property, according to the RealtyTrac report. Tacking that onto borrowers’ income would not only raise the amount of taxes due — it could push them into a more expensive tax bracket.

  2. BeaverMartin

    I just hope this will spur Chevy to build a new K5. Make it look similar to the 1st gen, make the whole roof removable, and make solid axles optional. I’ll sell all my junk for a down payment.

  3. jake

    They better run with the blue bronco concept. If it dont look like that rendering then its a paper weight.

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