Valvoline has announced an interesting new program for people that use Valvoline products that could result in your motor being guaranteed for 300,000 miles. Seriously. The aim of the program, according to the company is to “cut through technical claims” (apparently being made by other companies).

This is wild stuff, and must carry some heavy stipulations and rules, but hey, the title alone is an attention grabber. We have not found the clause that blocks us completely from participating in this program, but if these guys have seen some of the carnage from our past, they’d have our photos on the wall of “unwanted participants”.

Here’s the release:

LEXINGTON, Ky. – Valvoline this week unveiled what it calls an “unprecedented” offer to motorists. Drivers who register their vehicles at valvoline.com and use Valvoline motor oil regularly will be given a guarantee of 300,000 miles on their engine.

“We’re putting our money where our mouth is,” said Sam Mitchell, president, Ashland Consumer Markets (Valvoline). “We want to keep people on the road. Period. Vehicles that use Valvoline continue to perform. We have the utmost confidence in our products, so we’re excited to now offer this best-in-class guarantee.”

Drivers can register to participate in the Valvoline Engine Guarantee program via a simple three-step process at valvoline.com. Vehicles are eligible to be registered only before reaching 75,000 miles.

Participants can choose to opt-in to the Valvoline Engine Guarantee program at various levels: for instance, use Valvoline Premium Conventional motor oil for a guarantee up to 150,000 miles; MaxLife or DuraBlend motor oils for a guarantee up to 225,000 miles; and, for maximum protection and a guarantee up to 300,000 miles, use SynPower Full Synthetic or MaxLife Full Synthetic motor oils.

For detailed benefits and limitations of the Valvoline Engine Guarantee, visit valvoline.com.