Mopar has introduced a new appearance package for the 2010 Dodge Challenger models. It’s kind of like the mid 1970s when stickers made a car “faster,” since these packages are available even on V6-powered cars, but the new stripes, shifters, pedal trim, and Go Wing rear spoilers do look pretty retro good. See the full press release below the photo.
Auburn Hills, Mich.,
Jan 4, 2010
–
Mopar is giving Dodge Challenger even more of a muscular appearance.
“Our mission at Mopar is to add value to all of our brands,” said
Pietro Gorlier, President and Chief Executive Officer – Mopar Service,
Parts and Customer Care, Chrysler Group LLC. “Our ‘Moparized’ Dodge
Challenger is a great example of how we can further enhance the value
of all of our Chrysler, Jeep®, Dodge Car and Ram Truck vehicles.”
Mopar’s new exterior appearance package is now available as a
factory production option. The exterior includes a unique body-color
hood with scoop, body-color rear “Go-Wing” spoiler and strobe stripe
performance graphics. An interior appearance package is also available
and includes a Mopar-branded T-handle shifter, bright pedal kit
(automatic only), bright door-sill guards, premium carpet floor mats
and a full vehicle cover to protect this prized possession.
“We worked closely with Mopar to further enhance the appearance of
Dodge’s modern-day muscle machine,” said Ralph Gilles, President and
Chief Executive Officer – Dodge Car Brand. “Our additional design cues
effectively communicate the vehicle’s world-class handling, performance
and cutting-edge technology.”
The Manufacturer’s Suggested Retail Price (MSRP) for the exterior
package is $1,995. The MSRP for the interior package is $945 for the
automatic transmission and $780 for the manual transmission. Both
options are available on SE and R/T models in the following colors:
TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright
White.
Dodge Brand
Dodge is a full line of cars, SUVs and MPVs that are agile, daring,
sensible and inventive. The product line includes the Dodge Caliber,
Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan,
Dodge Journey, Dodge Nitro and Dodge Viper SRT10.
Dodge introduced two new vehicles last year: the all-new 2009 Dodge
Journey, the brand’s first crossover vehicle and the 2009 Dodge
Challenger, a modern-day American muscle car. Dodge also celebrated the
25th anniversary of the minivan during the 2009 model year. With more
than 65 minivan-firsts introduced since 1983 and more than 12 million
Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its
leadership in the segment. J.D. Power and Associates further
acknowledged this leadership by naming the Dodge Grand Caravan the Most
Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set
the mark in the minivan segment with unsurpassed fuel economy of 17
city/25 highway mpg and minivan-first innovations including the
segment’s only Stow ‘n Go and Swivel ‘n Go seating and storage systems.
The 2010 Dodge Avenger, with ESC, also earned the 2009 Top Safety Pick
rating from the Insurance Institute for Highway Safety (IIHS).
Mopar Brand
Mopar distributes approximately 280,000 parts and accessories in more
than 90 countries and is the source for all original equipment parts
for Chrysler, Jeep, Dodge Car and Ram Truck vehicles. Mopar parts are
unique in that they are engineered with the same teams that create
factory-authorized vehicle specifications for Chrysler, Jeep, Dodge Car
and Ram Truck vehicles – a direct connection that no other aftermarket
parts company can provide.
More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts
manufacturer, supplier and distribution system to support the growing
enterprise led to the formation of the Chrysler Motor Parts Corporation
(CMPC) in 1929.
Mopar (a simple contraction of the words Motor and PARts) was
trademarked for a line of antifreeze products in 1937. It also was
widely used as a moniker for the CMPC. The Mopar brand made its mark in
the 1960s – the muscle-car era. The Chrysler Corporation built
race-ready Dodge and Plymouth “package cars” equipped with special
high-performance parts. Mopar carried a line of “special parts” for
super stock drag racers and developed its racing parts division called
Mopar Performance Parts to enhance speed and handling for both road and
racing use.
