Cruz Pedregon and Justin Ashley join Brian Lohnes on this episode of the NHRA Insider Podcast to talk about the headlines they have made on the business side of drag racing during this off-season. For Pedregon, a three-year extension with Snap-On is major news and for Justin Ashley, cultivating new and unique sponsors by creating opportunities for them both in and out of drag racing has been the secret to his program’s growth. This is a fun look behind the scenes of business in the world of NHRA drag racing.
The conversation ranges about making deals, changing teams to advance forward each year, and making the right kinds of partnerships to not only drive individuals ahead but the sport as well. Both Pedregon and Ashley have been hustling in their own way this off-season to set themselves up for success in 2021 and by all indications, their hard work has paid off in spades. With less than two months to go before Gainesville, these guys are excited to get the year started.