This is one of the coolest videos that highlight the manufacturing end of a product that we have ever seen. Not only do we get a peek behind the curtain of the manufacturing process for Optima Batteries, we see some of the testing, we see the raw materials and mostly we get to understand how the people behind the product Engineer The Quit Out Of It. By bringing in some of the racing brand ambassadors as well as letting us see the facility, it’s a really interesting showcase of the product.
Hey, the slow motion footage of a battery being melted with a flame thrower (and still working) as well as being smashed, shot, and otherwise hating life is pretty cool and artistic as well as dramatic. The shots of the bars of 99.99% pure lead were amazing as well as looking at some of the machinery that completes the physical construction of the batteries themselves.
Optima has been an industry leader for some time and they show no signs of abdicating that position. In fact, they are pushing as hard or harder now than they ever have and you’ll understand why when you watch the video. Awesome stuff.