The big news last week was that Ken Block and Ford have amicably ended their 11-year partnership in racing and other automotive craziness. This is a partnership that was amazingly successful in terms of marketing and promotion with at least 500,000,000 views on videos that the partners teamed up on. It made Ford an exceptionally cool brand to kids and automotive enthusiasts that tuned in to see what Block would do, what he would build next, and how they would be wowed with automotive fun on basically every level. No, Ken Block has not won a ton of rally races in Ford products but perhaps that is totally beside the point. More important than race winning trophies was the capture of millions and millions of hearts and minds of young automotive enthusiasts.
Several years ago I had the chance to sit in a rally car and ride shotgun with Ken Block at an event held on the grounds of the O’Neil Rally School in New Hampshire. It was astonishing and I’ll forever be in awe of the guy’s skills.
Is this the end of Ken Block? Hell no. We’re guessing that other manufacturers are clamoring to get in on this action and refresh the ideas, approach, and cool stuff that has become the hallmark of Ken Block’s brand in the automotive world.
Is this video the last we’ll see of the Hoonicorn Mustang? Only time will tell. It is an awesome look at a car and a guy who have done a LOT to get people excited about burning tires and bending the laws of physics with horsepower. A fun look back.
What’s next? Only time will tell.
LS Swap coming for the Hoonicorn lol
Haha! That’s would be funny. I would wager one of the import brands might be the next ones to manipulate the minds of the young again. GMs president has a lady boner for electric so I doubt you would see any of their brands get on board with stuff. There’s nobody else left really. It will probably be the koreans marketing team that takes fords place.
Maybe he will be sponsored by LKQ and heave salvage LS motors in every show.
dodge? hellcat drift cars sound pretty baddass
Sponsors come, sponsors go…..
is it just me or did Chase grow the beard back fast
Subaru maybe
So does Ford own the Hoonicorn?
Ken Block is & has been my hero for as long as he’s been driving!
Do whatever you want…I’ll tune in!
sincerely,
Ken Bloch
73 year old hotrodder
Yawn.
The guy who does donuts for a living lost his job.
is bangshift going to wish big daddy don garlits a happy birthday today?
DON GARLITS—– HAPPY BIRTHDAY TO YOU