We know their heart was in the right place. We know the intention of this video was to thank and encourage a specific Pontiac dealer to keep pressing Fiero sales. We understand that these people are not actors and some of them seem openly unwilling to be involved but this is the most cringe-worthy video we have seen in some time. It’s hilarious in the level of uncomfortable displayed in almost every aspect of its creation. Ok, so what the hell is it?
Ocean Pontiac in Danvers, Massachusetts (which is near New Hampshire!) was one of the if not the single volume leader in Pontiac Fiero sales in the country when this video was made. The idea that someone had was obviously to thank and encourage the success of that dealer by providing them a video showing all of the people who were making a living on the success of this car at their particular plant. GM being a massive company had the resources to make it all happen and it seems like they did…as quickly as possible.
When we originally clicked on the link to check this video out, we were expecting to see cars getting built, not oddly executed thumbs-up moves, group thank yours about as coordinated as an Iranian anti-aircraft battery, and camera work straight out of 8th grade.
It’s just so bad that it’s good.