Promotional Goodness: This Chevrolet Pitch Video For The 1979 Nova and Monza Is A Fun Watch


Promotional Goodness: This Chevrolet Pitch Video For The 1979 Nova and Monza Is A Fun Watch

By the time the late 1970s rolled around, the Nova had transitioned from a budget small or big block muscle car to a cruiser that was supposed to be “luxurious” when totally options and taxi-cab tough reliability at the bottom end. It was still the budget car of the mid-size lineup but it was available in loads of different option packages from the four door to the hatch back to the Rallye model that was designed to please the “young at heart” with its stickers and stripes.

One of the things that blew us away in the video is the fact that the pitch man tells us that the recommended oil change interval is 7,500 miles with the filter recommended to be swapped every 15,000 miles! That’s wild stuff for 1979 and maybe even wilder the 45,000 mile recommended plug change interval. Umm, no. Can you imagine how garbage the situation would have been with a carb’d engine at 45,000 miles with old plugs in it?

The 1979 Malibu also gets some love here sandwiched between the Nova and the Monza. The Malibu was a little more up market and then the Monza was a small sporty offering with a couple of engine offerings starting with the 4-banger and ending up at the “mighty” 5.0L V8 for max performance.

A fun, flute fueled look back at the state of the industry 41 years ago.

Press play  to see this promotional video from the 1979 Nova and Monza –


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One thought on “Promotional Goodness: This Chevrolet Pitch Video For The 1979 Nova and Monza Is A Fun Watch

  1. Loren

    Actually all good cars for their time, there’s not a Ford or a Chrysler I would have bought in ’79 but the Chevys coming away from the mid-seventies were alright. 305s made power enough for a driver when you could still buy a ten-year-old big-block musclecar for $2,000 or less as your other car. I would drive a 3.8 Monza even still today and be OK.

    Soon it would be Citations and Cavaliers, and GM compact sedans/coupes would be crap all over again while the Japanese fully tightened-down the screws on their place in America.

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