Honda’s “Paper” Ad Is A Pretty Awesome Watch – The Mechanical History Of The Company


Honda’s “Paper” Ad Is A Pretty Awesome Watch – The Mechanical History Of The Company

Sometimes people ask me where all the ideas and topics for all the different things I have written on BangShift come from and the fact is that many of them come from stuff I run into in everyday life. Take this video for example. My wife and I ditched our kids for an evening out last weekend and while sitting at a fine establishment, consuming beers and chatting, something caught my eyes on the TV screen in the corner. It ended up being this ad called “Paper”. The ad was made for the Honda company and it is a wild mechanical history of the company from its humble beginnings making small engines to its foray into motorcycles, racing, small cars, airplanes, and ultimately supercars like the Acura NSX. All of it is presented in this amazing flip-book-ish animated style that is pretty mind blowing.

I’m not running around preaching Honda here for obvious reasons but this is a creative piece of gearhead art I thought the majority of BangShifters would enjoy. According to the description on the video from Honda all this stuff was hand drawn and hand manipulated. It had to have been some sort of a stop action process which must have been insanely tedious to get it all right. It is an entertaining and cool look and the two minutes of video that came from all the work may seem like a small payoff for the hundreds and hundreds of hours it took to make but if I were on the animation side of this thing I’d be more than happy with it!

Whether you love or hate Honda is not relevant, this is awesome.

Press play below to see Honda’s “Paper” Ad Which Kind Of Blew Us Away –


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2 thoughts on “Honda’s “Paper” Ad Is A Pretty Awesome Watch – The Mechanical History Of The Company

  1. cyclone03

    My wife looks up from her laptop when this comes on,it’s that good.
    If they went all the way back to the beginning I wonder if anybody would get the piston ring reference?

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