This is one of the most entertaining and strange 1960s muscle car commercials we have ever seen and we’re hoping at least a couple of you may remember it from your misspent youth! Made as a spoof on the James Bond film “Dr. No” the piece features a fake special agent with a corny name and the creatively named “Dr. Yes” who runs a facility where torture happens. The torture of cars! Being that this is a ploy to get kids to buy the SS396 Chevelle there’s some really cool testing between it, a 390i Fairlane and a Pontiac Tempest which they do not call a GTO so we’re thinking that it isn’t one. They do some drag racing and then they do a half mile pull as well. The vehicle flogging is the best part of the whole program for sure. The storyline is cheesy as hell.
The big question we have is directed to you guys and girls out there in the audience. Does anyone remember seeing this one at the drive-in as a kid? We largely missed that era and while we plan to take the kids to a drive-in movie this year we’re not sure they still run cool intermission commercials like this and if they do it is probably to hawk a Hyundai or something like that.
Lastly, the thing we find funniest about this is that today a movie studio would have a bird if someone directly spoofed their movie in this manner, especially to sell stuff. We think it was a good idea by the Chevrolet marketing people because it certainly had us watching. Stick around for the parts where the cars get beat up on. That’s cool and it seems to illustrate that a 390 powered Fairlane was not something you wanted to race against anything but a rickshaw.
